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competitive intelligence

Keep your enemies close: this is why your reputation in business is determined by your competitors

"It takes 20 years to build a reputation and five minutes to ruin it," said the billionaire investor Warren Buffett. "If you think about that, you'll do things differently." So if your reputation is so valuable but so fragile, what…

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Cloak and dagger

Why risky 'competitive intelligence' persists despite stigma and scant evidence of effectiveness. Firms 'construct usefulness' and fear 'unilateral abandonment' of the practice, finds research co-authored at Cambridge Judge Business School. "Competitive intelligence" risks stigma and has little proven evidence of…

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