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craft brewing

The Economist: Can human creativity prevent mass unemployment?

A study on craft co-authored by Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, featured in the Bartleby column. The study examines “the idea of crafts as a way of remaking the organisation of work.”…

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Timeless ‘craft’

The concept of 'craft' is often narrowly applied to describe nostalgic approaches to work. But a new study led at Cambridge Judge Business School instead suggests that craft is better understood as a timeless alternative approach to any type of…

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Scattered craft beer grains, bottles, hops and a cask.