Why businesses need to gain better insights from customers’ photos, videos and audio
Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing than reviews or ratings, says a new study co-authored by Shasha Lu of Cambridge Judge Business School. Dr…
Financial Times: Business schools’ rivals — and partners
Cambridge Judge is mentioned in this article about rivalry and partnerships in business education. If business schools are to protect or grow their share of the executive education market, they must remove the barriers to launching courses more quickly and…
Filmgoers only want a bit of ‘novelty’
As the Academy Awards approach, a new study from Cambridge Judge Business School, based on nearly 50,000 customer reviews, questions just how 'novel' moviegoers really want their films to be. The movie audience, said acclaimed director (The Dark Knight trilogy)…
Taking advantage of crisis
Businesses should use the COVID-19 pandemic to pivot to better service rather than making excuses, says Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. By Professor Jaideep Prabhu The customer is always right, and they are fed up…
Digital customer focus
Manufacturers in the retail sector could better assess customer needs through digital technology in production and supply chain processes, says article in Harvard Business Review co-authored by Dr Benn Lawson of Cambridge Judge Business School. Dr Benn Lawson Manufacturers that…
A framework for drug development
'Science is not enough' for ensuring commercial success of new drugs, so a new journal article co-authored by Dr Nektarios (Aris) Oraiopoulos of Cambridge Judge outlines a framework to help pharma companies align better with end-customer priorities. In most industries,…
Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers
With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…
Laurent L. Philippe, Procter & Gamble: Women are key to P&G success in Africa
Women are at the heart of consumer giant Procter & Gamble's drive to build business and organisations for sustainable growth in emerging markets like sub-Saharan Africa. MBA students attending the opening Cambridge Leadership Seminar of the new academic year heard…
