skip to navigation skip to content
Search

customers

Filmgoers only want a bit of ‘novelty’

As the Academy Awards approach, a new study from Cambridge Judge Business School, based on nearly 50,000 customer reviews, questions just how 'novel' moviegoers really want their films to be. The movie audience, said acclaimed director (The Dark Knight trilogy)…

Read more

Filmgoers only want a bit of 'novelty.

Taking advantage of crisis

Businesses should use the COVID-19 pandemic to pivot to better service rather than making excuses, says Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. By Professor Jaideep Prabhu The customer is always right, and they are fed up…

Read more

Male checkout server wearing protective gloves and handing fresh pizza in pizza boxes, boy is holding paper bag, both customers is wearing protective masks during Covid-19 pandemic era.

Digital customer focus

Manufacturers in the retail sector could better assess customer needs through digital technology in production and supply chain processes, says article in Harvard Business Review co-authored by Dr Benn Lawson of Cambridge Judge Business School. Dr Benn Lawson Manufacturers that…

Read more

2019 news digitalcustomerfocus 883x432 1

A framework for drug development

'Science is not enough' for ensuring commercial success of new drugs, so a new journal article co-authored by Dr Nektarios (Aris) Oraiopoulos of Cambridge Judge outlines a framework to help pharma companies align better with end-customer priorities. In most industries,…

Read more

Drug development.

Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…

Read more

2016 lowdown lu artificialempathy 883x432 1

Laurent L. Philippe, Procter & Gamble: Women are key to P&G success in Africa

Women are at the heart of consumer giant Procter & Gamble's drive to build business and organisations for sustainable growth in emerging markets like sub-Saharan Africa. MBA students attending the opening Cambridge Leadership Seminar of the new academic year heard…

Read more

2013 podcast philippe womenafrica

Archives