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digital business models

Looking at 2022

Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2022 in areas ranging from climate change to workplace technology to business education. Predictions are by definition an inexact endeavour: few predicted at the start…

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Why cannibalism could be good for your business

Research from Dr Philip Stiles, Senior Lecturer in Corporate Governance at Cambridge Judge Business School, reveals the secrets of successfully running existing and new business models in parallel. Introducing a new business model is notoriously tricky – get the timing…

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