The Centre of Strategic Philanthropy’s debut executive education course
by Zhiwan Rong, Research Assistant at the Centre for Strategic Philanthropy Last month the Centre debuted its executive education programme, entitled 'Strategic Philanthropy in Emerging Markets: Maximising Impact'. It was an exciting four-day virtual learning experience, which welcomed a diverse…
How COVID-19 could change marketing forever, and for the better
by Professor Jaideep Prabhu and Dr Eden Yin Professor Jaideep Prabhu There is no doubt that the COVID-19 (coronavirus) pandemic has been devastating for individuals and businesses all around the world. But could there also be an upside to all…
Three ways COVID-19 has changed marketing and branding
Professor Jaideep Prabhu and Dr Eden Yin discuss how the events of 2020 have not only changed the world, but also the world of marketing. Professor Jaideep Prabhu The COVID-19 (coronavirus) pandemic has, in a few months, transformed societies and…
Looking at 2021
Cambridge Judge faculty talk about what to expect in 2021 in areas ranging from manufacturing to the workplace to the arts. Predictions can be a risky business, as evidenced by how few people would have predicted a year ago that…
Five insights on building a strong brand
Every company knows the value of a strong brand, but firms often think too narrowly by thinking of branding as only a marketing exercise. Dr Eden Yin Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School,…
Global branding seminars
Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School. A delegation from the Master in Branding and Marketing programme at Chulalongkorn Business School…
China cost innovation
Unconventional organisational processes, not only lower-cost talent, have led to cost innovation among Chinese companies, says a new study co-authored by Peter Williamson and Eden Yin of Cambridge Judge Business School's Cambridge Centre for Chinese Management. The cost advantage of…
Business lessons from China
A new Cambridge Centre for Chinese Management launches at Cambridge Judge Business School to study world-beating Chinese firms and what the West can learn from them. A new Cambridge Centre for Chinese Management (CCCM) has launched at the University of…
Navigating the new car industry
'Massive and dramatic' disruption of the auto industry presents eight key issues for incumbent carmakers, says article co-authored by experts from Cambridge Judge Business School and Jaguar Land Rover. "Massive and dramatic" shifts in the auto industry present eight key…
Tearing up the innovation rulebook
Why a new approach to innovation could give Chinese companies the edge over their western rivals, says Cambridge Judge professor Peter Williamson. Think the challenge from China is all about low-cost manufacturing? Think again. A new approach to innovation, which…
