Brains and machines
Elisabetta Osta, Managing Director for Information, Insights and Innovation at Barclays and a Visiting Fellow in Marketing at Cambridge Judge, talks about motivation, mentoring and consumer behaviour. I've always been fascinated by how our brains work. My background is behavioural…
Predicting crisis
'Incident Dashboard' helps Barclays predict whether incidents may snowball into big issues, as discussed at Cambridge Trust in Banking conference. Just about every adult, at some point, encounters a bank’s automatic teller machine (ATM) that doesn't work. Some people might…
How banks can show us they really care
Making good use of innovations from the FinTech revolution is a great way for banks to restore customers' trust. Smartphones, smart apps and smart entrepreneurs have the power to restore our trust in the banking industry – but only if…
