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Elisabetta Osta

Brains and machines

Elisabetta Osta, Managing Director for Information, Insights and Innovation at Barclays and a Visiting Fellow in Marketing at Cambridge Judge, talks about motivation, mentoring and consumer behaviour. I've always been fascinated by how our brains work. My background is behavioural…

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Predicting crisis

'Incident Dashboard' helps Barclays predict whether incidents may snowball into big issues, as discussed at Cambridge Trust in Banking conference. Just about every adult, at some point, encounters a bank’s automatic teller machine (ATM) that doesn't work. Some people might…

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How banks can show us they really care

Making good use of innovations from the FinTech revolution is a great way for banks to restore customers' trust. Smartphones, smart apps and smart entrepreneurs have the power to restore our trust in the banking industry – but only if…

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