Why businesses need to gain better insights from customers’ photos, videos and audio
Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing than reviews or ratings, says a new study co-authored by Shasha Lu of Cambridge Judge Business School. Dr…
Bored Panda: 40 hard-to-believe facts shared by the “Unbelievable Facts” Facebook page
Thomas Roulet, Associate Professor in Organisation Theory at Cambridge Judge Business School, explains that conspiracy theories are first and foremost collective narrative and so, “they make people feel part of a group.” According to him, “they are not necessarily trying…
Electric attitudes
New study led by University of Cambridge researchers, based on 36,000 Facebook posts, finds that social justice and health issues impact electric vehicle uptake. A new study led at the University of Cambridge, based on public attitudes expressed in 36,000…
Internet oversight urged
Create a WTO-equivalent to oversee the internet, recommends major new report by panel chaired by Professor Peter Williamson of Cambridge Judge Business School. The internet needs an international WTO-style body to protect and grow it as one of the world's…
While you watch the TV, the TV watches you
Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…
Yahoo Finance: Facebook warned against ‘move fast and break things’ approach to Libra
One of Britain’s top regulators has warned Facebook against adopting a “move fast and break things” approach to its new cryptocurrency project Libra. “Historically, this may have been a sector that has lived by the mantra of ‘move fast and…
‘Deep thought’ on Libra
Size and scale of Facebook's Libra cryptocurrency poses "questions for society and government", a top Financial Conduct Authority tells the annual conference of the Cambridge Centre for Alternative Finance. Christopher Woolard, Executive Director of the FCA delivering his keynote address.…
Live Mint: Opinion: How the internet could end up wrecking Indian democracy
Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, is featured in the article. The research says that Facebook “knows” us better than our family and friends. The…
New Scientist: I exposed how online profiling leaves us open to mass persuasion
Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, talks about social media and how data like Facebook “likes” can be used for marketing purposes. A study co-authored by David found…
BBC Radio Cambridgeshire: The Naked Scientists
Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely available data like Facebook ‘likes’ can help advertisers tailor adds to target social media users. David says the…