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How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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The Guardian: One Facebook ‘like’ is all it takes to target adverts, academics find

Just one Facebook ‘like’ is enough for brands to start sending targeting advertisement to users. The study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, found that specific Facebook likes…

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Business Insider: What Facebook ‘likes’ say about you

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook “knows” us better than our family and friends. The study was based on data from 58,000 people using…

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The Atlantic: The dark side of that personality quiz you just took

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge Business Scholl, is featured in an article looking at personality tests and how personal data can be used in digital…

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Forbes Middle East: Keeping our human edge in a machine-dominated world

In an article about humans losing control in a machine-dominated world, Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, is mentioned for his research which shows that Facebook is better…

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BBC World Service: The Inquiry

Around two million people log in to Facebook every day, but what happens with the data we provide and what does the future hold? Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge…

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INSEAD Knowledge: Our edge in a machine-dominated world

Annet Aris, INSEAD Adjunct Professor of Strategy, writes about artificial intelligence and how this affects our daily lives. Research co-authored by Dr David Stillwell of Cambridge Judge on predicting personality based on Facebook “likes” is cited. Read the full article [knowledge.insead.edu]…

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BBC News: Big data unites the study of stars with cancer research

London's Science Museum is currently running an exhibition titled Our Lives in Data focusing on how data is collected, analysed and used. The exhibition features a study co-authored by Dr David Stillwell which shows our personalities could be accurately predicted…

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Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ - finally providing scientific backing for the idea that people seek romantic partners and friends with similar personality traits. Classic Hollywood movies are full of 'opposites attract' romantic storylines -…

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Is your profile picture ‘smart’?

Algorithms can predict a person's intelligence based on social network photos as accurately as humans can and without faulty stereotyping, says study from University of Cambridge Judge Business School. Algorithms can assess a person's intelligence based on their social network…

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