From China to Cambridge via Hollywood: a dream come true
Tony Nicholson, an Executive MBA (EMBA) student at Cambridge Judge Business School, welcomed classmates to a Cambridge screening of his Chinese sci-fi movie The Wandering Earth II in which he plays a bad guy with good intentions. Standing in front…
The Hindu Business Line: Capital ideas. The perils of being a celebrity
Jaideep Prabhu, Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business (CIGB) at Cambridge Judge Business School, speaks about the perils of being a celebrity. “Films of all…
Academic’s lifetime contribution to the film industry recognised
Dr Allègre Hadida of Cambridge Judge is awarded Lifetime Achievement award at the 24th Mallen Film Conference for research in the motion picture industry. Dr Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, has been awarded a…
Filmgoers only want a bit of ‘novelty’
As the Academy Awards approach, a new study from Cambridge Judge Business School, based on nearly 50,000 customer reviews, questions just how 'novel' moviegoers really want their films to be. The movie audience, said acclaimed director (The Dark Knight trilogy)…
Economists Talk Art: Studios vs. Streaming: which ‘logic’ will prevail in Hollywood?
A study co-authored by Allègre Hadida, Associate Professor in Strategy at Cambridge Judge Business School, is featured in the article. The study says that the traditional movie studio business model is based on “commitment logic” that bets on customers choosing…
Fagun Thakrar expands creativity focused not-for-profit
Cambridge Executive MBA participant Fagun Thakrar's foundation aims to improve the lives of young people through the arts. Cambridge Executive MBA participant Fagun Thakrar (EMBA 2019) is expanding operations and outreach of her not-for-profit focused on helping young people through…
BBC: A room in Mumbai
A research on Bollywood films and energy by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, featured in BBC animation about slum rehabilitation a housing in Mumbai. (subs) Watch the video [bbc.co.uk]…
Disney’s pivot to streaming is a sign of severe COVID economic crisis still to come
Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, discusses how Disney's restructuring has made it more like Netflix than ever before. Hamza Mudassir Disney has announced a significant restructuring of its media and entertainment…
The Hindu Business Line: Cambridge researchers look at Bollywood to understand consumption patterns
A study co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in the article. Using Bollywood films the study examines energy and household appliance use across four decades in India. “Our intent was to show…
Film and energy
Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…
