Why affordability is not enough in attracting poorer customers
People at the 'Bottom of the Pyramid' seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge. Professor Jaideep Prabhu Firms seeking customers in…
Financial Times: The frugal ingenuity that everyone needs in a crisis
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on jugaad innovation during crisis. “It’s a kind of mindset that can be applied to a whole range of contexts,” Jaideep says. “In times of crisis, people who have…
Prospect Magazine: Jeremy Heywood and the flawed brilliance of a Whitehall master
A review of the new book How Should a Government Be? by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. In the book Professor Prabhu “points to the virtues of combining the skills of the state and the…
Khaleej Times: The long read: Recycling nostalgia
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on the red phone booths in the UK and how they’re getting a new life. “Now I see the red booths being put to very good and creative use…
Business Daily Africa: The power of innovating by being frugal
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on frugal innovation in business. “Simply put, it is about applying human ingenuity to create faster, better and cheaper solutions for more people in core areas such as financial…
SME Times: ‘Social media platforms, tech have led to rise of disruptive leaders’
“Ubiquitous technology and social media platforms have led to the rise of "disruptive" leaders like Arvind Kejriwal, Donald Trump and Emmanuel Macron as they have been able to "speak directly to their citizens", who get the "illusion that they are…
Cambridge Independent: Professor Jaideep Prabhu discusses his new book
A new book Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, explores the role of government in a world transformed by technology and shocked by the coronavirus pandemic. The book – entitled How Should a Government Be? –…
Financial Times: Good news from governments
A review of the new book by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. The book – titled How Should a Government Be? – outlines the state’s role in the 21st Century. “There is plenty of material…
For the people
New book by Professor Jaideep Prabhu of Cambridge Judge Business School - How Should a Government Be? - outlines the state's role in the 21st Century. A new book by Professor Jaideep Prabhu of Cambridge Judge Business School explores the…
Top 15 reads of 2020
The news and insight section of Cambridge Judge Business School's website attracts audiences with eclectic interests ranging from business to healthcare to the arts. In 2020, attention was focused on articles related to the COVID-19 pandemic. Confirming behaviour 13 January…
