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frugal innovation

Khaleej Times: The long read: Recycling nostalgia

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on the red phone booths in the UK and how they’re getting a new life. “Now I see the red booths being put to very good and creative use…

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Business Daily Africa: The power of innovating by being frugal

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on frugal innovation in business. “Simply put, it is about applying human ingenuity to create faster, better and cheaper solutions for more people in core areas such as financial…

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SME Times: ‘Social media platforms, tech have led to rise of disruptive leaders’

“Ubiquitous technology and social media platforms have led to the rise of "disruptive" leaders like Arvind Kejriwal, Donald Trump and Emmanuel Macron as they have been able to "speak directly to their citizens", who get the "illusion that they are…

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Cambridge Independent: Professor Jaideep Prabhu discusses his new book

A new book Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, explores the role of government in a world transformed by technology and shocked by the coronavirus pandemic. The book entitled How Should a Government Be? – outlines…

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Financial Times: Good news from governments

A review of the new book by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. The book titled How Should a Government Be? – outlines the state’s role in the 21st Century. “There is plenty of material for…

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For the people

New book by Professor Jaideep Prabhu of Cambridge Judge Business School - How Should a Government Be? - outlines the state's role in the 21st Century. A new book by Professor Jaideep Prabhu of Cambridge Judge Business School explores the…

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Blurred crowd of thousands of people walking through a wide street.

Top 15 reads of 2020

The news and insight section of Cambridge Judge Business School's website attracts audiences with eclectic interests ranging from business to healthcare to the arts. In 2020, attention was focused on articles related to the COVID-19 pandemic. Confirming behaviour 13 January…

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Close up photo of female hands with a digital tablet on wooden table.

BBC: A room in Mumbai

A research on Bollywood films and energy by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, featured in BBC animation about slum rehabilitation a housing in Mumbai. (subs) Watch the video [bbc.co.uk]…

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Frugal innovation and COVID-19

Reframing, reprioritising and repurposing has come to the fore during the coronavirus pandemic crisis, say Professor Jaideep Prabhu and Viren Lall. Earlier this year Professor Jaideep Prabhu of Cambridge Judge Business School led a session on "frugal innovation" along with…

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Covid-19 restrictions in restaurants

Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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