A new book by Dr Thomas Roulet of Cambridge Judge Business School outlines how generating negative feedback can be beneficial.
Dr Thomas Roulet
Being controversial can surprisingly yield positive results by opening up new opportunities, says a new book by…
By Dr Kamal A. Munir, Reader in Strategy and Policy, Cambridge Judge Business School, and Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School
It's been a rocky period for Netflix. As the streaming
market becomes increasingly saturated and…
Dr Kamal Munir, Reader in Strategy & Policy at Cambridge Judge Business School, and Visiting Fellow Hamza Mudassir, outline reasons on why Netflix should tap into the gaming industry. “Netflix has its work cut out. It needs to roll out…
Cambridge MBA alumnus Nick Edwards discusses the sweeping changes taking place in the $70 billion computer games industry as technology expands the market and changes the way studios interact with gamers.
An interview with Conrad Chua, Head of Marketing and…
