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games industry

Gaming the system

The Cambridge MBAs following their passion and taking their skills into the fast-growing gaming sector. When Julia Palatovska (MBA 2014) graduated, she already had her ideal job lined up. She was heading straight to London Venture Partners (LVP), an early-stage…

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Sci-fi video game.

Sony should move fast

Sony has three key options following Microsoft’s announced takeover of videogames maker Activision Blizzard, says article in The Conversation by Hamza Mudassir, a Visiting Fellow and MBA alumnus (MBA 2012) at Cambridge Judge Business School. Shares in Sony have taken…

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Young man wearing headset and play computer video games online.

Controversy pays

A new book by Dr Thomas Roulet of Cambridge Judge Business School outlines how generating negative feedback can be beneficial. Dr Thomas Roulet Being controversial can surprisingly yield positive results by opening up new opportunities, says a new book by…

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Four reasons Netflix should expand into video games

By Dr Kamal A. Munir, Reader in Strategy and Policy, Cambridge Judge Business School, and Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School It's been a rocky period for Netflix. As the streaming market becomes increasingly saturated and…

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The Conversation: Four reasons Netflix should expand into video games

Dr Kamal Munir, Reader in Strategy & Policy at Cambridge Judge Business School, and Hamza Mudassir, Visiting Fellow and alumnus (MBA 2012), outline reasons on why Netflix should tap into the gaming industry. “Netflix has its work cut out. It…

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Consumers are now driving the games industry

Cambridge MBA alumnus Nick Edwards discusses the sweeping changes taking place in the $70 billion computer games industry as technology expands the market and changes the way studios interact with gamers. An interview with Conrad Chua, Head of Marketing and…

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2013 podcast mba edwards consumersnowdrivinggamesindustry