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Controversy pays

A new book by Dr Thomas Roulet of Cambridge Judge Business School outlines how generating negative feedback can be beneficial. Dr Thomas Roulet Being controversial can surprisingly yield positive results by opening up new opportunities, says a new book by…

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Four reasons Netflix should expand into video games

By Dr Kamal A. Munir, Reader in Strategy and Policy, Cambridge Judge Business School, and Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School It's been a rocky period for Netflix. As the streaming market becomes increasingly saturated and…

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The Conversation: Four reasons Netflix should expand into video games

Dr Kamal Munir, Reader in Strategy & Policy at Cambridge Judge Business School, and Visiting Fellow Hamza Mudassir, outline reasons on why Netflix should tap into the gaming industry. “Netflix has its work cut out. It needs to roll out…

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Consumers are now driving the games industry

Cambridge MBA alumnus Nick Edwards discusses the sweeping changes taking place in the $70 billion computer games industry as technology expands the market and changes the way studios interact with gamers. An interview with Conrad Chua, Head of Marketing and…

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