BBC: A room in Mumbai
A research on Bollywood films and energy by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, featured in BBC animation about slum rehabilitation a housing in Mumbai. (subs) Watch the video [bbc.co.uk]…
Bringing solar power to India
CEO of Orb Energy, Damian Miller talks about his mission to bring clean solar energy to developing countries. Join podcast series host Conrad Chua, Executive Director of the Cambridge MBA as we bring you a series of interviews with students,…
The Hindu Business Line: Cambridge researchers look at Bollywood to understand consumption patterns
A study co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in the article. Using Bollywood films the study examines energy and household appliance use across four decades in India. “Our intent was to show…
Film and energy
Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…
Subtle derision
Book by Executive Education (2013) alumnus Raghav Chandra looks at the 'abstract' pain facing Indian women. Raghav Chandra, an alumnus of Executive Education (2013) at Cambridge Judge Business School, has published a novel, Kali's Daughter, that looks at discrimination toward women in India…
Financial Times: Why India’s global ambitions require more pursuit of WEF principles
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major player in the global economy. He says investment in infrastructure “to the tune of several trillion dollars over…
Eastern Eye: Brexit, India’s domestic woes will weigh down bilateral trade
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the slowdown in the Indian economy. “Whenever there is a slowdown, firms look to cut costs and are cautious about new investments and so on. This would result…
BBC Vietnam: A different approach to life in India
Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and…
BBC: India’s ingenious approach to life
Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…
Cambridge Global Food Security: Meet the researcher
An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food…