Poets & Quants: At Cambridge, three Deans tackle burning questions
Past, present and future Deans of Cambridge Judge Business School address business education and grand societal challenges at the Cambridge Union. The event on 2 July organised for the MBA cohort brought together Professor Dame Sandra Dawson, KPMG Professor Emeritus…
Three deans
Past, present and future Deans of Cambridge Judge Business School address business education and grand societal challenges at the Cambridge Union. Business schools can play a key role in addressing some of the grand challenges of our time including climate…
Taking advantage of crisis
Businesses should use the COVID-19 pandemic to pivot to better service rather than making excuses, says Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. By Professor Jaideep Prabhu The customer is always right, and they are fed up…
Cambridge Independent: ‘West can learn from Chinese digital successes’, say Cambridge authors
Western companies can learn how to break free from “the user growth treadmill on which many Western digital businesses are caught” by adopting Chinese business models, says Professor Peter Williamson of Cambridge Judge Business School. “When compared to Silicon Valley’s…
Business Weekly: Learn from China re profitable digital innovation
An article on China’s digital innovation co-authored by Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, featured in Business Weekly. The article says Western countries should “now copy Chinese firms in adopting digital innovation that generates…
Turning the tables
Western companies should now copy China for digital innovation, says a journal article co-authored by Professor Peter Williamson of Cambridge Judge Business School. Professor Peter Williamson Chinese companies have long been accused by Western rivals of stealing intellectual property, but…
IQ Magazine: Cambridge.ai
Bruno Cotta, Executive Director at Cambridge Judge’s Entrepreneurship Centre, reflects on businesses recently recognised for addressing global challenges at Cambridge Independent Science and Technology Awards. “Whilst we’ve been locked down and out of our iconic building in Trumpington Street, we’ve…
Khaleej Times: The long read: Recycling nostalgia
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on the red phone booths in the UK and how they’re getting a new life. “Now I see the red booths being put to very good and creative use…
Executive courses: Executive programmes in entrepreneurship and innovation
The Barclays Scale Up UK programme delivered at Cambridge Judge Business School is featured in the article. Youping Han, Client Relationship Manager at Cambridge Judge Business School commented: “Executive education can help entrepreneurs address some core questions that their businesses…
Business Daily Africa: The power of innovating by being frugal
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on frugal innovation in business. “Simply put, it is about applying human ingenuity to create faster, better and cheaper solutions for more people in core areas such as financial…