India Education Diary: Student Entrepreneurs Win Cambridge Zero Student Climate Challenge With Innovation
Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterpriseat Cambridge Judge Business School, served as a judge in Cambridge Zero Climate Challenge for students. Read the full article [indiaeducationdiary.in]…
Cambridge Network: Issues of safety, trust and truth tackled during tech-related events at the Cambridge Festival
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in this article about a series of technology-related events to be held at this year's Cambridge Festival. Read the full article [cambridgenetwork.co.uk]…
How property rights affect marketing by microentrepreneurs
People in developing countries who lease rather than simply dwell in their shop premises are far more likely to invest in marketing innovations, finds study co-authored at Cambridge Judge Business School. The world’s community of “microentrepreneurs” is far from micro.…
Business Weekly: Simprints commits to Cambridge Judge drive to enhance social impact
Jaideep Prabhu, Professor of Marketing and Carlos Montes, Visiting Fellow at Cambridge Judge Business School, are featured in this article regarding a framework report for the Brokering Trust to Accelerate Innovation, published in conjunction with the Centre for India and…
How to bridge the gap between government and private sector
A new Brokering Trust to Accelerate Innovation framework developed at Cambridge Judge Business School helps launch development projects through an honest broker. A new Brokering Trust to Accelerate Innovation framework, developed at Cambridge Judge Business School to promote projects in low-…
The Hindu Business Line: Capital ideas. The perils of being a celebrity
Jaideep Prabhu, Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business (CIGB) at Cambridge Judge Business School, speaks about the perils of being a celebrity. “Films of all…
How can COP27 bridge the gap between rich and poor nations?
The upcoming COP27 climate change meeting in Egypt must focus on compensating for environmental damage in poorer countries, says Sunita Narain in a Cambridge Judge Business School webinar. The upcoming COP27 climate change meeting must focus on creating a system…
Cambridge Network: Why affordability is not enough in attracting poorer customers
People at the ‘Bottom of the Pyramid’ seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School. “Evidence from various emerging markets…
The Economic Times India: Governments need private sector strategies like an ‘outside-in’ approach to meet challenges like climate change: Jaideep Prabhu
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, speaks about the key insights that private enterprise can offer governments today. “Through the pandemic, people worldwide relied on private sector efficiency to deliver vital services. They now expect similar…
IPS News: BRAC celebrates 50 years – A case for social development founded and led by the Global South
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, commented on BRAC celebrating 50 years. In working with millions of people living in extreme poverty, the solutions put forward by BRAC have been borne from innovation through frugality for…