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Jaideep Prabhu

International Investment: Groundbreaking HSBC study reveals four fifths of global Indians invest in home country

Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comments included in the article: "There is a huge vibrancy and an incredible untapped economic opportunity associated with India. This potential transcends traditional investments,…

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COP26 experts at Cambridge Judge Business School

Faculty and other experts at Cambridge Judge Business School can offer expert opinion on various issues that may arise at the COP26 climate-change summit in Glasgow.  Please note: If you would like to contact any of these faculty members, please…

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Fire, water and earth.

Khaleej Times: Rise and rise of Asian biz in Britain

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comment on Asian businesses in the UK. “If we look across the British economy today, the influence of the subcontinent and its people is everywhere.…

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The Times: Diversification is all the rage but isn’t it better to stick to the knitting?

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on companies diversifying into new lines of business. According to Jaideep, “the academic literature strongly supports the notion that in developed markets, focus and sticking to the knitting produces…

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Impact and engagement at the Centre for India & Global Business

Each of our research centres has unique ways to engage with non-academic organisations and, through that, to generate real world impact. This month we decided to share with you the work of the Centre for India & Global Business at…

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Views of slums on the shores of Mumbai, India against the backdrop of skyscrapers under construction.

The Centre of Strategic Philanthropy’s debut executive education course

by Zhiwan Rong, Research Assistant at the Centre for Strategic Philanthropy Last month the Centre debuted its executive education programme, entitled 'Strategic Philanthropy in Emerging Markets: Maximising Impact'. It was an exciting four-day virtual learning experience, which welcomed a diverse…

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Kamal Munir.

The Times of India: ‘India developed the pillars of a circular economy – this approach preserves nature’

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses circular economy in The Times of India. “Current industrial processes rely on a linear system where we take resources from nature to make things, sell, use and dump these.…

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Taking advantage of crisis

Businesses should use the COVID-19 pandemic to pivot to better service rather than making excuses, says Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. By Professor Jaideep Prabhu The customer is always right, and they are fed up…

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Male checkout server wearing protective gloves and handing fresh pizza in pizza boxes, boy is holding paper bag, both customers is wearing protective masks during Covid-19 pandemic era.

Financial Times: The frugal ingenuity that everyone needs in a crisis

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on jugaad innovation during crisis. “It’s a kind of mindset that can be applied to a whole range of contexts,” Jaideep says. “In times of crisis, people who have…

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Watching our waste

Supermarkets and consumers can both change their behaviour to reduce food waste, says Professor Yasemin Kor of Cambridge Judge Business School. Consumer expectation of cheap food and retailers' fear of losing sales has created a "race to the bottom" that…

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Wasted food in a bin liner.

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