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Jaideep Prabhu

How can COP27 bridge the gap between rich and poor nations?

The upcoming COP27 climate change meeting in Egypt must focus on compensating for environmental damage in poorer countries, says Sunita Narain in a Cambridge Judge Business School webinar. The upcoming COP27 climate change meeting must focus on creating a system…

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Houses submerged by flooding in Sylhet, Bangladesh, June 2022.

Cambridge Network: Why affordability is not enough in attracting poorer customers

People at the ‘Bottom of the Pyramid’ seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School. “Evidence from various emerging markets…

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The Economic Times India: Governments need private sector strategies like an ‘outside-in’ approach to meet challenges like climate change: Jaideep Prabhu

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, speaks about the key insights that private enterprise can offer governments today. “Through the pandemic, people worldwide relied on private sector efficiency to deliver vital services. They now expect similar…

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IPS News: BRAC celebrates 50 years – A case for social development founded and led by the Global South

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, commented on BRAC celebrating 50 years. In working with millions of people living in extreme poverty, the solutions put forward by BRAC have been borne from innovation through frugality for…

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Cambridge Judge teaches post-pandemic leadership skills to World Economic Forum Young Global Leaders

Cambridge Judge Business School welcomed the Young Global Leaders of the World Economic Forum to prepare them for the post-pandemic world. Cambridge Judge Business School welcomed Young Global Leaders of the World Economic Forum for a one-week educational programme to…

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Cambridge Judge teaches post pandemic leadership skills to World Economic Forum Young Global Leaders.

How emerging-market firms grow in developed markets – CJBS paper wins research excellence award

An article on 'indirect learning' abroad by firms in developing markets co-authored by Professor Jaideep Prabhu of Cambridge Judge wins global marketing award from the American Marketing Association. Dr Jaideep Prabhu An article about firms in developing markets co-authored by…

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Star shaped confetti falling over gold cup sitting over blue background.

Reuters: Nestle to suspend ‘vast majority’ of sales in Russia

Nestle is to halt the sale of a wide range of brands in Russia amid Ukrainian President Volodymyr Zelensky's criticism of the world's biggest food company for its continued presence in the country. Before its move Wednesday, Nestle was denounced…

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Times of India: How Indians are leading some of world’s best B-schools

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise Director of the Centre for India & Global Business (CIGB) at Cambridge Judge Business School, comments on Indian American professors having carved out a niche at the top of some of…

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Bloomberg Quint: Tata sons under Chandrasekaran – the journey so far and the road ahead

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about the board of Tata Sons reappointing N Chandrasekaran as its executive chairman for a second five-year term. “As he starts his second term, it is an opportune time…

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Forbes: ‘The factory of the world’ could be coming to a town near you

Predictions for manufacturing sector in 2021 by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, included in Forbes article: “In January 2021, University of Cambridge professor Jaideep Prabhu predicted this year would be the time for small-scale, distributed…

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