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Jaideep Prabhu

The Centre of Strategic Philanthropy’s debut executive education course

by Zhiwan Rong, Research Assistant at the Centre for Strategic Philanthropy Last month the Centre debuted its executive education programme, entitled 'Strategic Philanthropy in Emerging Markets: Maximising Impact'. It was an exciting four-day virtual learning experience, which welcomed a diverse…

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Kamal Munir.

The Times of India: ‘India developed the pillars of a circular economy – this approach preserves nature’

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses circular economy in The Times of India. “Current industrial processes rely on a linear system where we take resources from nature to make things, sell, use and dump these.…

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Taking advantage of crisis

Businesses should use the COVID-19 pandemic to pivot to better service rather than making excuses, says Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. By Professor Jaideep Prabhu The customer is always right, and they are fed up…

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Male checkout server wearing protective gloves and handing fresh pizza in pizza boxes, boy is holding paper bag, both customers is wearing protective masks during Covid-19 pandemic era.

Financial Times: The frugal ingenuity that everyone needs in a crisis

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on jugaad innovation during crisis. “It’s a kind of mindset that can be applied to a whole range of contexts,” Jaideep says. “In times of crisis, people who have…

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Watching our waste

Supermarkets and consumers can both change their behaviour to reduce food waste, says Professor Yasemin Kor of Cambridge Judge Business School. Consumer expectation of cheap food and retailers' fear of losing sales has created a "race to the bottom" that…

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Wasted food in a bin liner.

Project Syndicate: The state’s new balancing act

Jaideep Prabhu, professor of Marketing at Cambridge Judge Business School, discusses the role of new digital technologies to state's government based on his new book “How Should a Government Be?” “Today, new digital technologies and organisational structures can enable the…

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Prospect Magazine: Jeremy Heywood and the flawed brilliance of a Whitehall master

A review of the new book How Should a Government Be? by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. In the book Professor Prabhu “points to the virtues of combining the skills of the state and the…

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How COVID-19 could change marketing forever, and for the better

by Professor Jaideep Prabhu and Dr Eden Yin Professor Jaideep Prabhu There is no doubt that the COVID-19 (coronavirus) pandemic has been devastating for individuals and businesses all around the world. But could there also be an upside to all…

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Illustration of white paper aeroplanes all flying in formation, except for a rogue red plane flying off in its own direction.

Khaleej Times: The long read: Recycling nostalgia

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on the red phone booths in the UK and how they’re getting a new life. “Now I see the red booths being put to very good and creative use…

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Business Daily Africa: The power of innovating by being frugal

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on frugal innovation in business. “Simply put, it is about applying human ingenuity to create faster, better and cheaper solutions for more people in core areas such as financial…

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