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Jaideep Prabhu

How emerging-market firms grow in developed markets – CJBS paper wins research excellence award

An article on 'indirect learning' abroad by firms in developing markets co-authored by Professor Jaideep Prabhu of Cambridge Judge wins global marketing award from the American Marketing Association. Dr Jaideep Prabhu An article about firms in developing markets co-authored by…

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Star shaped confetti falling over gold cup sitting over blue background.

Reuters: Nestle to suspend ‘vast majority’ of sales in Russia

Nestle is to halt the sale of a wide range of brands in Russia amid Ukrainian President Volodymyr Zelenskiy's criticism of the world's biggest food company for its continued presence in the country. Before its move Wednesday, Nestle was denounced…

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Times of India: How Indians are leading some of world’s best B-schools

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise Director of the Centre for India & Global Business (CIGB) at Cambridge Judge Business School, comments on Indian American professors having carved out a niche at the top of some of…

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Bloomberg Quint: Tata sons under Chandrasekaran – the journey so far and the road ahead

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about the board of Tata Sons reappointing N Chandrasekaran as its executive chairman for a second five-year term. “As he starts his second term, it is an opportune time…

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Forbes: ‘The factory of the world’ could be coming to a town near you

Predictions for manufacturing sector in 2021 by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, included in Forbes article: “In January 2021, University of Cambridge professor Jaideep Prabhu predicted this year would be the time for small-scale, distributed…

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International Investment: Groundbreaking HSBC study reveals four fifths of global Indians invest in home country

Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comments included in the article: "There is a huge vibrancy and an incredible untapped economic opportunity associated with India. This potential transcends traditional investments,…

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COP26 experts at Cambridge Judge Business School

Faculty and other experts at Cambridge Judge Business School can offer expert opinion on various issues that may arise at the COP26 climate-change summit in Glasgow.  Please note: If you would like to contact any of these faculty members, please…

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Fire, water and earth.

Khaleej Times: Rise and rise of Asian biz in Britain

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comment on Asian businesses in the UK. “If we look across the British economy today, the influence of the subcontinent and its people is everywhere.…

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The Times: Diversification is all the rage but isn’t it better to stick to the knitting?

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on companies diversifying into new lines of business. According to Jaideep, “the academic literature strongly supports the notion that in developed markets, focus and sticking to the knitting produces…

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Impact and engagement at the Centre for India & Global Business

Each of our research centres has unique ways to engage with non-academic organisations and, through that, to generate real world impact. This month we decided to share with you the work of the Centre for India & Global Business at…

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Views of slums on the shores of Mumbai, India against the backdrop of skyscrapers under construction.

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