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Jaideep Prabhu

How COVID-19 could change marketing forever, and for the better

by Professor Jaideep Prabhu and Dr Eden Yin Professor Jaideep Prabhu There is no doubt that the COVID-19 (coronavirus) pandemic has been devastating for individuals and businesses all around the world. But could there also be an upside to all…

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Khaleej Times: The long read: Recycling nostalgia

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on the red phone booths in the UK and how they’re getting a new life. “Now I see the red booths being put to very good and creative use…

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Business Daily Africa: The power of innovating by being frugal

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on frugal innovation in business. “Simply put, it is about applying human ingenuity to create faster, better and cheaper solutions for more people in core areas such as financial…

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The Times: Small is beautiful for factories in brave new world of manufacturing

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on the shift to smaller-scale, decentralised manufacturing in The Times. (subs) Read the full article [thetimes.co.uk]…

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SME Times: ‘Social media platforms, tech have led to rise of disruptive leaders’

“Ubiquitous technology and social media platforms have led to the rise of "disruptive" leaders like Arvind Kejriwal, Donald Trump and Emmanuel Macron as they have been able to "speak directly to their citizens", who get the "illusion that they are…

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Three ways COVID-19 has changed marketing and branding

Professor Jaideep Prabhu and Dr Eden Yin discuss how the events of 2020 have not only changed the world, but also the world of marketing. Professor Jaideep Prabhu The COVID-19 (coronavirus) pandemic has, in a few months, transformed societies and…

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Cambridge Independent: Professor Jaideep Prabhu discusses his new book

A new book Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, explores the role of government in a world transformed by technology and shocked by the coronavirus pandemic. The book entitled How Should a Government Be? – outlines…

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Financial Times: Good news from governments

A review of the new book by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. The book titled How Should a Government Be? – outlines the state’s role in the 21st Century. “There is plenty of material for…

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For the people

New book by Professor Jaideep Prabhu of Cambridge Judge Business School - How Should a Government Be? - outlines the state's role in the 21st Century. A new book by Professor Jaideep Prabhu of Cambridge Judge Business School explores the…

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Looking at 2021

Cambridge Judge faculty talk about what to expect in 2021 in areas ranging from manufacturing to the workplace to the arts. Predictions can be a risky business, as evidenced by how few people would have predicted a year ago that…

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