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Jaideep Prabhu

Looking at 2021

Cambridge Judge faculty talk about what to expect in 2021 in areas ranging from manufacturing to the workplace to the arts. Predictions can be a risky business, as evidenced by how few people would have predicted a year ago that…

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Top 15 reads of 2020

The news and insight section of Cambridge Judge Business School's website attracts audiences with eclectic interests ranging from business to healthcare to the arts. In 2020, attention was focused on articles related to the COVID-19 pandemic. Confirming behaviour 13 January…

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BBC: A room in Mumbai

A research on Bollywood films and energy by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, featured in BBC animation about slum rehabilitation a housing in Mumbai. (subs) Watch the video [bbc.co.uk]…

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CJBS joins the conversation on fixing food systems

On 12 November, Cambridge Judge Business School (CJBS) co-organised - with the Global Food Security Initiative/EIT Food and the School of Technology - a panel for Cambridge Zero's Climate Change Festival 2020 to discuss what can be done to increase…

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Frugal innovation and COVID-19

Reframing, reprioritising and repurposing has come to the fore during the coronavirus pandemic crisis, say Professor Jaideep Prabhu and Viren Lall. Earlier this year Professor Jaideep Prabhu of Cambridge Judge Business School led a session on "frugal innovation" along with…

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Covid-19 restrictions in restaurants

Online alumni festival

Eight faculty members from Cambridge Judge Business School to present at the 30th Alumni Festival of the University of Cambridge 17-26 September. Eight members of the Cambridge Judge Business School faculty will discuss topics ranging from racial inequality to sustainability…

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The Hindu Business Line: Cambridge researchers look at Bollywood to understand consumption patterns

A study co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in the article. Using Bollywood films the study examines energy and household appliance use across four decades in India. “Our intent was to show…

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Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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More with less

Coronavirus pandemic has boosted frugal innovation around the world in both developed and developing countries, says Professor Jaideep Prabhu, in a webinar for the What's Next? How to Survive and Thrive in a Post COVID-19 World series. Here's an opportunity…

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DD News: Special programme: COVID-19 and the global economy

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses the impact of COVID-19 to global economy on the Indian broadcast TV. Talking about global economy recovery Jaideep said it really depends on how…

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