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Jugaad Innovation

Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation Review. The concept of "frugal innovation" can help governments and civil society organisations around the world respond better…

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India Today: Five books every student needs to read in lockdown to boost their career success

A book co-authored by Cambridge Judge Business School academics is on the list every student should read during the pandemic according to India Today. “Jugaad Innovation” co-authored by Professor Jaideep Prabhu, Navi Radjou and Simone Ahuja looks at a frugal…

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Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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Boot repair on a military base

A shoe repair shop on a Dutch military base is a good example of the circular economy and frugal innovation, which will be explored at the InnoFrugal UK conference at Cambridge Judge on 27 March 2018. When one traditionally thinks…

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2018 News: Boot repair on military base.

BBC: The non-stop problem solver who loves to invent

"I like to make [people] a little more comfortable with themselves, or a little independent," says Uddhab Bharali who over 30 years has created more than 140 inventions. Mr Bharali uses locally available materials for his low-cost innovations, or in…

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Forbes: If Twitter offers you 280 characters just say no

An article on Twitter’s plan for a higher character limit says Twitter’s “original constraint” is akin to what frugal innovation stands for – doing more with limited resources. The article features the 2014 book Frugal Innovation: How to Do More…

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BBC World Service: The secrets of jugaad

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation and how it can solve problems. Jaideep says India is like a lab for frugal innovation as it has the whole ecosystem…

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Stanford Social Innovation Review: Solving big social problems by thinking small

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses jugaad innovation and how this model could help non-profit organisations solve significant problems. “As we attempt to solve important questions at scale,…

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Deccan Herald: There’s always a way

Nafeesah Ahmed writes about how jugaad is a way of life in India and how the concept is now adopted in Western countries. The article features Jugaad Innovation, co-authored by Jaideep Prabhu of Cambridge Judge, where jugaad is seen as…

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