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How emerging-market firms grow in developed markets – CJBS paper wins research excellence award

An article on 'indirect learning' abroad by firms in developing markets co-authored by Professor Jaideep Prabhu of Cambridge Judge wins global marketing award from the American Marketing Association. Dr Jaideep Prabhu An article about firms in developing markets co-authored by…

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Star shaped confetti falling over gold cup sitting over blue background.

Reuters: Nestle to suspend ‘vast majority’ of sales in Russia

Nestle is to halt the sale of a wide range of brands in Russia amid Ukrainian President Volodymyr Zelensky's criticism of the world's biggest food company for its continued presence in the country. Before its move Wednesday, Nestle was denounced…

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Entrepreneurship Q&A

Owner-manager firms are much better because one’s own money is at stake, advertising head Sir Martin Sorrell tells students at an event organised by the King’s Entrepreneurship Lab led by Dr Kamiar Mohaddes and Dr Thomas Roulet of Cambridge Judge…

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Sir Martin Sorrell.

Bloomberg Quint: Tata sons under Chandrasekaran – the journey so far and the road ahead

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about the board of Tata Sons reappointing N Chandrasekaran as its executive chairman for a second five-year term. “As he starts his second term, it is an opportune time…

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Career pivots and personal growth – for our recent Cambridge MBA graduates

As the latest MBA Employment Report from Cambridge Judge Business School is published, showing how students re-entered the workplace after their MBA (and during a global pandemic!), we meet a few and find out how their MBA year has led…

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MBA alumna talks about re-entering employment after her MBA year.

How COVID-19 could change marketing forever, and for the better

by Professor Jaideep Prabhu and Dr Eden Yin Professor Jaideep Prabhu There is no doubt that the COVID-19 (coronavirus) pandemic has been devastating for individuals and businesses all around the world. But could there also be an upside to all…

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Illustration of white paper aeroplanes all flying in formation, except for a rogue red plane flying off in its own direction.

Three ways COVID-19 has changed marketing and branding

Professor Jaideep Prabhu and Dr Eden Yin discuss how the events of 2020 have not only changed the world, but also the world of marketing. Professor Jaideep Prabhu The COVID-19 (coronavirus) pandemic has, in a few months, transformed societies and…

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A hand uses chalk to write brand, objective, advertising, marketing, identity and product on a blackboard.

Face time

Useful Valentine’s Day technology: model that transforms photos into contour images provides useful “facial clues” to make online dating decisions while preserving privacy. Dr Shasha Lu As Valentine’s Day approaches, it’s a reminder that consumers often encounter a “face dilemma” when using online dating services.…

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Illustration of a grid of men and women holding up masks in front of their faces.

Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

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Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of Marketing. A paper co-authored by Professor of Marketing Jaideep Prabhu of Cambridge Judge Business School on identification of…

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Jaideep Prabhu.

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