Shape new technology to a market’s culture
Professor Michael Barrett feels cultural differences may have hampered success of a Cambridge-designed mobile money transfer technology. Today 12 million Kenyans employ the system but neighbouring Tanzania, predicted as a natural follower, has been slow to react. A recognised authority…
Leading innovative organisations
New programme shared between Cambridge and Brussels A unique new programme for senior managers and business leaders is being offered jointly by two of Europe's most prominent business schools to bolster the approach to innovation and creativity. Cambridge Judge Business…
Calling all entrepreneurs
Mobile phone technology presents endless opportunities for innovation especially in emerging economies says Professor Michael Barrett, citing the success of M-Pesa in Africa as an example A leading authority on information systems and innovation has praised a mobile phone-based solution…
The Financial: Professor Michael Barrett announced as an ecch Case Award winner
Congratulations to Michael Barrett, Professor in Information Technology & Innovation Studies at Cambridge Judge Business School, for being named as a winner of an ecch Case Award 2012, formerly known as the European Case Award. Read the article [finchannel.com]…
Michael Barrett announced as an ecch Case Award winner
Congratulations to Michael Barrett, Professor in Information Technology & Innovation Studies at Cambridge Judge Business School, for being named as a winner of an ecch Case Award 2012, formerly known as the European Case Awards. Michael was successful in the…
Searching to regulate Google
Clearer regulatory guidelines are needed to prevent Internet search engines abusing their dominant positions The European Union's decision to investigate allegations against the internet search engine giant, Google, has been welcomed by Dr Michael Barrett, Cambridge Judge Business School's Reader…
Upwardly mobile
Dr Michael Barrett has been finding out how one mobile phone service called "MPESA", which is linking people in Kenya to financial services, has become a "phenomenally successful" business unit within Vodafone. It all began as a CSR project.…