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multinationals

Growth theory

A broader look at how multinational enterprises grow profitably over time. How do multinational enterprises (MNEs) grow and prosper? The topic has fostered hundreds of research papers since the 1959 publication of a watershed book, The Theory of the Growth…

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Local customs

Multinationals need to adapt their strategy to compete with local companies, says MIT Sloan Management Review article co-authored by Peter Williamson of Cambridge Judge. Not long ago, there were widespread worries that multinational companies were going to take over the…

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Professor Lynda Gratton, London Business School: Virtual teams are the future

Geographically diverse teams in multinational companies maybe harder to manage than traditional teams, but these collaborative virtual teams are becoming increasingly important. According to Lynda Gratton, Professor of Management Practice at London Business School, one of only two women in…

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