Top 15 reads of 2021
The news and insight section of Cambridge Judge Business School’s website seeks a broad range of topics of interest to diverse audiences. In 2021, attention was focused on articles ranging from climate change to Bitcoin mining, and from career matters…
Toeing the line
Conformity with environmental, social and governance (ESG) practices can carry negative reputation 'spillovers' when peers are publicly criticised, says paper at Cambridge Judge recognised for two Academy of Management awards. Companies seek the "safety of conformity" in an environment of…
Reputation
A summary of recent research and other initiatives from Cambridge Judge Business School. Every element of business concerns, in some way, reputation – ranging from a firm's reliability, to its customer-service profile, to its stock market performance. Many studies by…
Network for Business Sustainability: Corporate sustainability reputation matters most during crises
Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge Judge Business School, discusses reputation management during crisis. A recent study co-authored with Dr Matthew Grimes, suggests companies should pay more attention to reputation in…
Reputational spirals
Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a downward spiral, says Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge…
