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pricing strategies

Diversity and pricing

Gender diversity boosts underpricing in IPOs due to higher institutional investor demand for diverse boards, finds new study co-authored at Cambridge Judge Business School. Firms with gender-diverse boards going public through big investment banks have a bigger first-day pop in…

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Comprehensive viewpoint of diverse group of business executives sitting together at conference table and looking at camera.

Some recent developments in mathematical finance

by Dr Alex S.L. Tse, Research Associate, Cambridge Centre for Finance and Cambridge Endowment for Research in Finance A few weeks ago I attended the 10th World Congress of the Bachelier Finance Society in Dublin. To those who do not…

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Transaction costs, consumption and investment

by Dr Alex S.L. Tse, Research Associate, Cambridge Centre for Finance and Cambridge Endowment for Research in Finance The theoretical modelling of individuals' consumption and investment behaviours is an important micro-foundation of asset pricing. Despite being a classical problem in…

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Beyond fixed price tags

Buyers have a choice in what they pay owing to 'participative pricing' such as online auctions and pay-what-you-want music albums. A new study co-authored by Vincent Mak of Cambridge Judge provides an academic framework for this trend and suggests areas…

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2018 Brainfood: Beyond fixed price tags.

Is your wine worth it?

When it comes to pricing, quality and customer expectation both matter, finds a study co-authored at Cambridge Judge Business School that focuses on wine. As any successful business knows, setting your prices right is essential. But what are the factors…

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The price isn’t right

Offers by retailers to 'beat the price' of rivals, while costly, are no more effective than ‘price-matching’ offers, says new academic study. Costly offers by retailers to “beat the price” of competitors – sometimes by an amount far exceeding the…

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