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reputation

Controversy pays

A new book by Dr Thomas Roulet of Cambridge Judge Business School outlines how generating negative feedback can be beneficial. Dr Thomas Roulet Being controversial can surprisingly yield positive results by opening up new opportunities, says a new book by…

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‘Fame’ in creative industries: who says critics don’t matter?

In creative industries (and beyond), an 'expert' critical elite mediates 'peer' and 'market' reputation into fame, says a new study published in the journal Organization Studies. "Fame" is a central theme in creative industries like music, film and art –…

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Keep your enemies close: this is why your reputation in business is determined by your competitors

"It takes 20 years to build a reputation and five minutes to ruin it," said the billionaire investor Warren Buffett. "If you think about that, you'll do things differently." So if your reputation is so valuable but so fragile, what…

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Google your own name

The increasing amount of online information means that online reputations are becoming increasingly important. We speak to Dr Laura Toogood, Private Client Director at Digitalis Reputation, and Adil Azim (MBA 2011) who is Client Director at Digitalis Reputation. Dr Laura…

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