Filmgoers only want a bit of ‘novelty’
As the Academy Awards approach, a new study from Cambridge Judge Business School, based on nearly 50,000 customer reviews, questions just how 'novel' moviegoers really want their films to be. The movie audience, said acclaimed director (The Dark Knight trilogy)…
Reputation
A summary of recent research and other initiatives from Cambridge Judge Business School. Every element of business concerns, in some way, reputation – ranging from a firm's reliability, to its customer-service profile, to its stock market performance. Many studies by…
Network for Business Sustainability: Corporate sustainability reputation matters most during crises
Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge Judge Business School, discusses reputation management during crisis. A recent study co-authored with Dr Matthew Grimes, suggests companies should pay more attention to reputation in…
Reputational spirals
Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a downward spiral, says Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge…
Controversy pays
A new book by Dr Thomas Roulet of Cambridge Judge Business School outlines how generating negative feedback can be beneficial. Dr Thomas Roulet Being controversial can surprisingly yield positive results by opening up new opportunities, says a new book by…
‘Fame’ in creative industries: who says critics don’t matter?
In creative industries (and beyond), an 'expert' critical elite mediates 'peer' and 'market' reputation into fame, says a new study published in the journal Organization Studies. "Fame" is a central theme in creative industries like music, film and art –…
Keep your enemies close: this is why your reputation in business is determined by your competitors
"It takes 20 years to build a reputation and five minutes to ruin it," said the billionaire investor Warren Buffett. "If you think about that, you'll do things differently." So if your reputation is so valuable but so fragile, what…
Google your own name
The increasing amount of online information means that online reputations are becoming increasingly important. We speak to Dr Laura Toogood, Private Client Director at Digitalis Reputation, and Adil Azim (MBA 2011) who is Client Director at Digitalis Reputation. Dr Laura…
