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Rory Sutherland

Rory Sutherland, Ogilvy & Mather UK: Economists should think like biologists

Rory Sutherland, Vice Chairman of Ogilvy & Mather UK, advises business school students to think like biologists to reinforce conventional economic theory. In an interview for Cambridge Judge Business School's website, Mr Sutherland described current economic theory as narrow and…

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2012 podcast sutherland science to economics