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sequential search

Sequential search

Two heads are not better than one: a new study co-authored by Dr Vincent Mak of Cambridge Judge Business School questions whether committees make better decisions than individuals. Dr Vincent Mak There once was a time when committee decisions were…

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Optimal online searching

Easterners search too long for good deals after incurring 'sunk costs' from earlier search efforts, finds study at Cambridge Judge Business School. Easterners are more inclined than Westerners to search too long online for the best deals because they are…

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‘Over-searching’ online can be detrimental

From hiring to holidays, 'group' searches can cause heartbreak if not managed properly. Warning: "Over-searching" online can be hazardous to your health – or at least to your relationships at work and at home. The Internet may be a wonderful…

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