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Shahzad Ansari

Enlightenment to better butts

Many movements don't become successful businesses, so how did yoga transform from Hindu-inspired anti-materialism to a 'Gospel of Sweat' market worth $80 billion? A study from Cambridge Judge Business School shows the pathway. Professor Shahzad Ansari Not every "movement" successfully…

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An athletic young woman practices yoga on a sunlit rock by the sea.

Financial Times: Yoga influencers have stretched themselves

A study by co-authored Dr Kamal Munir and Professor Shahzad Ansari from Cambridge Judge Business School on how yoga transformed from spiritual to commercial is featured in the FT. “A meditative and spiritual practice with the ultimate aims of self-diminution,…

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Flexible response

Forget 'threat' or 'opportunity': firms should instead adopt a 'multiplexed' response to digital disruption, says new study by PhD candidate Jack Fraser and Professor Shahzad Ansari of Cambridge Judge. Professor Shahzad Ansari Faced with digital disruption, how should companies respond…

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Rainbow slinky toy.

Icebergs and elbows

How key workers go unrecognised but are the hidden part that holds up an "iceberg". The coronavirus pandemic has expanded the common perception of who is a "key" worker to include not only doctors and pharmacists but also, cleaners, janitors and other unsung…

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Cleaner service team cleaning floors and walls in office or hospital corridor - cartoon people in uniform using equipment to clean up in business building.

Corporate wrongdoing

Management research can prove relevance by studying corporate corruption during economic downturn, says new study co-authored by Professor Shaz Ansari. Economic downturns often expose wrongdoing, so the coronavirus era presents a ripe opportunity for management research to prove its relevance…

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Superb teaching

Eight members of the Cambridge Judge faculty are awarded Teaching Prizes for excellence across the School's programmes. Eight members of the Cambridge Judge Business School faculty were awarded Teaching Prizes on 1 July for their teaching excellence across the School's…

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Fog of war

Study shows Fog and Edge technologies have the ability to help fight the pandemic. How can a company that peripherally participates in an existing platform create a new platform without upsetting the current setup and provoking its dominant players? Professor…

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The London50

Cambridge Judge Business School faculty attend this week’s inaugural conference of The London50 for strategy and entrepreneurship. Ten faculty members from Cambridge Judge Business School attended this week’s inaugural conference of The London50, which brings together top senior academics from…

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Innovation ecosystems (The Cambridge Judge Business Debate podcast series)

Innovation ecosystems – networks and places to exchange ideas – are helping to unlock value through collaboration across industries. L-R: Professor Shahzad Ansari, Belinda Bell, Dr Chris Coleridge and Michael Kitson In this episode, joining podcast host Michael Kitson, University…

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Collaborative uncoupling in business

Companies that separate through divestiture or spin-outs can benefit from continued collaboration, but negative terminology like 'split-up' and 'divorce' often get in the way, says a new study co-authored by Professor Shahzad Ansari of Cambridge Judge Business School. Popular music…

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