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What effect could Elon Musk’s investment have on Twitter innovation?

Elon Musk’s investment in Twitter to make him the largest shareholder could boost the social media platform’s innovation, says an article in The Conversation by Cambridge Judge lecturer and MBA alumnus Hamza Mudassir (MBA 2012). Hamza Mudassir (MBA 2012) The…

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Bored Panda: 40 hard-to-believe facts shared by the “Unbelievable Facts” Facebook page

Thomas Roulet, Associate Professor in Organisation Theory at Cambridge Judge Business School, explains that conspiracy theories are first and foremost collective narrative and so, “they make people feel part of a group.” According to him, “they are not necessarily trying…

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Catching paedophiles

Novel study in the Academy of Management Journal offers law enforcement an embedded view of the practice of 'hunting' paedophiles – which also has implications for other controversial closed communities enabled by social media. "That's him, sure of it", said…

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Looking at 2022

Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2022 in areas ranging from climate change to workplace technology to business education. Predictions are by definition an inexact endeavour: few predicted at the start…

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Next generation

Four researchers at Cambridge Judge Business School have been named to the #ThinklistNext21 at the University of Bath, which recognises doctoral researchers who work on and discuss issues of responsible business on social media. The Centre for Business, Organisations and…

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Forbes: Burger King’s misogynistic tweet: when provocative social media strategies backfire

Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School) discusses provocative social media content and what consequences that might have in response to Burger King’s controversial tweet on International Women’s Day. “Burger King certainly wanted…

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Use crisis to revive ‘dormant’ ties

Now is the time to reconnect with your dormant social network, says article in MIT Sloan Management Review co-authored by Dr Thomas Roulet. Dr Thomas Roulet Coronavirus lockdowns around the world provide a "perfect opportunity" to reawaken dormant ties with…

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How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ - finally providing scientific backing for the idea that people seek romantic partners and friends with similar personality traits. Classic Hollywood movies are full of 'opposites attract' romantic storylines -…

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A social media guide for introverts

Think your introverted nature means you can't use social media? Think again, in the view of two Cambridge Judge marketing faculty. People who make the most noise on social media are often extroverts, but it's a modern myth to think…

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