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Next generation

Four researchers at Cambridge Judge Business School have been named to the #ThinklistNext21 at the University of Bath, which recognises doctoral researchers who work on and discuss issues of responsible business on social media. The Centre for Business, Organisations and…

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Human head with a luminous brain network, consciousness, artificial intelligence

Forbes: Burger King’s misogynistic tweet: when provocative social media strategies backfire

Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School) discusses provocative social media content and what consequences that might have in response to Burger King’s controversial tweet on International Women’s Day. “Burger King certainly wanted…

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Use crisis to revive ‘dormant’ ties

Now is the time to reconnect with your dormant social network, says article in MIT Sloan Management Review co-authored by Dr Thomas Roulet. Dr Thomas Roulet Coronavirus lockdowns around the world provide a "perfect opportunity" to reawaken dormant ties with…

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How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ - finally providing scientific backing for the idea that people seek romantic partners and friends with similar personality traits. Classic Hollywood movies are full of 'opposites attract' romantic storylines -…

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A social media guide for introverts

Think your introverted nature means you can't use social media? Think again, in the view of two Cambridge Judge marketing faculty. People who make the most noise on social media are often extroverts, but it's a modern myth to think…

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Facebook updates could provide a window to understanding – and treating – mental health disorders

Our Facebook status updates, 'likes' and even photos could help researchers better understand mental health disorders with the right ethical safeguards, argue researchers from the University of Cambridge, who suggest that social networks may even be used in future to…

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There really is a link between your Facebook posts and your personality

by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, Cambridge Judge Business School Privacy campaigners this week applauded Facebook’s decision to block big UK insurance firm Admiral from using young people’s social media data to…

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‘Data’ and popcorn

New exhibit at the Science Museum in London features research about our Big Data by Dr David Stillwell of Cambridge Judge Business School. A new exhibit at the Science Museum called Our Lives in Data features much-cited research on social…

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Entrepreneurship diploma provides platform for Niume success

The team at Niume are living the entrepreneurial dream. Barely two years after start up, founders Daniel Gennaoui, Francesco Facca and Alex Hughes have six employees and are installed in offices in London's Silicon Roundabout. They have secured a supportive…

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