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The Psychometrics Centre

Cambridge Independent: Cambridge study highlights how social media turns values into negative traits

David Stillwell, Professor of Computational Social Science and Director of the Psychometrics Centre at Cambridge Judge Business School, speaks about the consequences of privileging hostile or negative content on social media. “Even words connected to politics that seem to represent…

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Love and hate: how politics can distort the analysis of sentiment on Twitter

Words like justice and equality are so often used disparagingly on Twitter that it impacts the ability of social media tools to assess whether a tweet is being positive or negative about its subject, according to a recent study from…

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Cartoon of interactions on social media.

Employee wellbeing: how measurement is key to improvement

A new toolkit that provides a framework to measure employee wellbeing is launched by Highsight Analytics and the University of Cambridge Psychometrics Centre at Cambridge Judge Business School. While employee wellbeing has recently vaulted to the forefront of organisational thinking,…

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Woman breathing at the top of a cliff at sunrise in the mountains.

BBC Sounds: Science unwrapped – interactive science, medicine and technology.

David Stillwell, Professor of Computational Social Science and Academic Director of the Psychometrics Centre at Cambridge University Judge Business School, talks to the Naked Scientists for their 30-minute deep-dive segment into personality testing. Josephine Andresen, Researcher at Psychometrics Centre, was…

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How Minecraft can be used in assessment

Minecraft can be used as a psychometric assessment platform, and this holds potential to complement traditional testing and lower test anxiety, finds study co-authored by Professor David Stillwell of Cambridge Judge Business School. Professor David Stillwell Parents around the world…

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Artwork from the game Minecraft Legends.

Converting clicks into care

A novel tool to assess patient experience, developed at the Psychometrics Centre at Cambridge Judge Business School, enters advanced pilot stage at Brigham and Women’s Hospital in Boston. Like other service-oriented institutions, many hospitals ask patients to rate the quality…

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While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

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Invesco and Cambridge Judge Business School announce a 10-year collaboration

Invesco to support Cambridge Judge Business School’s research activities in long-term asset management, alternative finance and data-analytics. Global asset management firm Invesco and Cambridge Judge Business School today announced a 10-year collaboration under which Invesco will support research activities in…

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RSVP Live: Study finds foul mouthed people are more likely to be honest and trustworthy

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge. “Saying what you really think isn’t…

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New Scientist: I exposed how online profiling leaves us open to mass persuasion

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, talks about social media and how data like Facebook “likes” can be used for marketing purposes. A study co-authored by David found…

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