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The Psychometrics Centre

Wired: This algorithm knows how you will vote based on the car you drive

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, comments on a study that draws demographic conclusions and voting likelihood based on cars spotted in Google Street View. David says the…

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MSN: This is what swearing says about you

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School. “If you’re trying to…

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BBC Radio Cambridgeshire: The Naked Scientists

Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely available data like Facebook ‘likes’ can help advertisers tailor adds to target social media users. David says the…

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How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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The Guardian: One Facebook ‘like’ is all it takes to target adverts, academics find

Just one Facebook ‘like’ is enough for brands to start sending targeting advertisement to users. The study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, found that specific Facebook likes…

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Business Insider: What Facebook ‘likes’ say about you

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook “knows” us better than our family and friends. The study was based on data from 58,000 people using…

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Birmingham Mail: People who swear a lot are more honest

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School. "Swearing is often inappropriate…

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Alphr: Money can buy happiness – but only if it’s used to buy ‘time’

Researchers in Canada found that people who use money to “buy back time” have greater life satisfaction than people who don't. It builds on the findings of a previous study co-authored by Dr David Stillwell, University Lecturer in Big Data…

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The Atlantic: The dark side of that personality quiz you just took

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge Business Scholl, is featured in an article looking at personality tests and how personal data can be used in digital…

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Southern California public radio: The Loh down on science: Foul-mouthed facts

On her radio show Sandra Tsing Loh talks about the research paper “Frankly, we do give a damn the relationship between profanity and honesty” co-authoured by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at…

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