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YouTube, you profit? (part 2 of 3)

YouTube has been one of the biggest game-changers in the media world in the last decade, but who's emerging as the victor? In the second of a series of three articles we analyse the arm wrestle taking place between individuals…

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2014 features youtube

Facing down Facebook

Dr Omar Merlo, a University Lecturer in Marketing and Strategy at Cambridge Judge Business School, says Facebook and other new media tools bring with them new risks for brand management. The challenge is identifying, and immediately responding via the right…

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2010 podcast merlo facing