BA (Chulalongkorn University), MPhil (University of Cambridge)
An ESRC Fellow in the Strategy and International Business subject group at Cambridge Judge Business School, my research interests cover sustainability, ESG social evaluations, social entrepreneurship and nonmarket strategy.
News and insights
Flexible response 11 January 2021 Forget ‘threat’ or ‘opportunity’: firms should instead adopt a ‘multiplexed’ response to digital disruption, says a new study by PhD candidate Jack Fraser and Professor Shahzad Ansari. Impact investing 1 February 2021 Regulators are likely to require companies to publish audited reports on their environmental and social impacts, Sir Ronald Cohen says in a conversation with Professor Jennifer Howard-Grenville. Professor Mauro F. Guillén announced as next Director of Cambridge Judge Business School 10 March 2021 Professor Mauro F. Guillén, a prominent expert, award-winning scholar and teacher at the Wharton School of the University of Pennsylvania, has been appointed the next Director of Cambridge Judge Business School. Enlightenment to better butts 29 March 2021 Many movements don’t become successful businesses, so how did yoga transform from Hindu-inspired anti-materialism to a ‘Gospel of Sweat’ market worth $80 billion? A study co-authored by Professor Kamal Munir and Professor Shahzad Ansari shows the pathway. Reputational spirals 13 April 2021 Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a downward spiral, says Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge…
Network for Business Sustainability | 22 April 2021
Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge Judge Business School, discusses reputation management during crisis. A recent study co-authored with Dr Matthew Grimes, suggests companies should pay more attention to reputation in times of upheaval. “That’s especially true when it comes to your environmental, social and governance (ESG) practices. Our research found that during highly disruptive periods, public ESG criticism “imprints” on firms’ reputations, creating a long-lasting impression that shapes their future practices,” Nareuporn writes.