Greg McKeown

Business Doctorate Candidate

Bachelor of Arts in Communications, Print Journalism (Brigham Young University), MBA, Certificate in Public Management (Stanford’s Graduate School of Business), Executive Education, Global Leadership and Public Policy for the 21st Century (Harvard University, John F Kennedy School of Government)

Year of entry: 2022
Greg McKeown.

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Contact details

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Greg McKeown has dedicated his professional life to discovering why some people and organisations break through to the next level – and others don’t.

Greg holds a Bachelor of Arts degree in Communications, Print Journalism from Brigham Young University. He pursued his MBA degree and Certificate in Public Management from Stanford’s Graduate School of Business, Stanford, California.

In this pursuit, he has written 2 New York Times bestsellers; ‘Essentialism: The Disciplined Pursuit of Less’, which has sold over one million copies and been voted by Goodreads as the #1 Leadership and Success Book to Read in a Lifetime, and ‘Effortless: Make It Easier to Do What Matters Most’. Together they have been published in 31 languages.

Greg is the CEO of Essentialism, based in Calabasas, California. He was the Young Global Leader at World Economic Forum, Geneva, Switzerland. He Interviewed the Rt. Hon. Al Gore at the World Economic Forum in Davos Switzerland and also moderated sessions in China called ‘Unpacking Social Innovation Models for Maximum Impact’ and on ‘Sharpening Your Creative Edge’ in Davos. Greg was also an Instructor at d-School at Stanford University, Stanford, California and the Missionary Training Center, Provo, Utah. He also served as Advisor to the CIO at the University of Phoenix, Arizona, and Advisor to CEO at Professional Mentoring Group, Provo, Utah.

Greg is the host of the ‘What’s Essential’ podcast which has been ranked in the top 5 of all self-improvement podcasts (out of 11,000) and top 10 in all Educational podcasts (out of 30,000) on Apple Podcasts.  

Greg has lectured around the world to hundreds of audiences including Stanford University, TED Fellows, the World Economic Forum, SXSW and by personal invitation from Haakon, Crown Prince of Norway, at his Annual Innovation Conference. His work has been covered in print media including in The Telegraph, The New Yorker, The New York Times, Time, Fast Company, Fortune, Politico, Inc., and Harvard Business Review. It’s been covered on NPR, NBC, Fox and many times on The Steve Harvey Show.


Research topic

The Precisionist


Professor Jaideep Prabhu