Associate Professor in International Business
BA (HES Amsterdam), MPhil, PhD (Erasmus University Rotterdam)
My research expertise is in organisational sociology broadly and on processes of institutional change, revival, and persistence specifically. I use a wide range of both quantitative and qualitative methodologies. A key area of interest is the role of craft in advanced society and how the notion of craft can help us better understand processes of occupational and workplace transformation in a time of robotic disruption.
I also have extensive experience in post-experience education and am a part-time member of the Strategy and International Business subject group at Cambridge Judge Business School.
How we can retain and enhance the craft aspects of our work in the age of AI is one of the most important but underappreciated questions of our times.
News and insights
Flexible response 11 January 2021 Forget ‘threat’ or ‘opportunity’: firms should instead adopt a ‘multiplexed’ response to digital disruption, says a new study by PhD candidate Jack Fraser and Professor Shahzad Ansari. Impact investing 1 February 2021 Regulators are likely to require companies to publish audited reports on their environmental and social impacts, Sir Ronald Cohen says in a conversation with Professor Jennifer Howard-Grenville. Professor Mauro F. Guillén announced as next Director of Cambridge Judge Business School 10 March 2021 Professor Mauro F. Guillén, a prominent expert, award-winning scholar and teacher at the Wharton School of the University of Pennsylvania, has been appointed the next Director of Cambridge Judge Business School. Enlightenment to better butts 29 March 2021 Many movements don’t become successful businesses, so how did yoga transform from Hindu-inspired anti-materialism to a ‘Gospel of Sweat’ market worth $80 billion? A study co-authored by Professor Kamal Munir and Professor Shahzad Ansari shows the pathway. Reputational spirals 13 April 2021 Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a downward spiral, says Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge…
Financial Times | 21 March 2021
A study on craft as an approach to work by Jochem Kroezen, Associate Professor in International Business at Cambridge Judge Business School, is mentioned (from min 14:48) in a podcast entitled “Analog. Let’s build a more human world” and featuring journalist David Sax, who dedicated a whole section of his new book to the subject.
A study co-authored by Jochem Kroezen, Assistant Professor in International Business at Cambridge Judge Business School, explores the concept of the craft organisation of work “as musty history, presenting different configurations of craft that can offer solutions to challenges faced in the 21st-century workplace.”
A study on the concept of craft led by Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge, is featured in the EDDP article. The study suggests that “taking a closer look at the concept of craft and its nuances can lead to innovative solutions to the problems of today.”
Cambridge Independent, 30 June 2021
From AI dysfunctions to privatisation debate
The Economist, 7 May 2021
Can human creativity prevent mass unemployment?
The Conversation, 20 March 2019
Small brewers show how craft principles could reshape the economy – but they’re under threat
Cambridge TV, 13 October 2016
Economia, 20 July 2016
How beer became cool again
Cambridge Business Magazine, 1 January 2015
Old ways lead to new revival in Dutch brewing