Jochem Kroezen

Associate Professor in International Business

BA (HES Amsterdam), MPhil, PhD (Erasmus University Rotterdam)

My research expertise is in organisational sociology broadly and on processes of institutional change, revival, and persistence specifically. I use a wide range of both quantitative and qualitative methodologies. A key area of interest is the role of craft in advanced society and how the notion of craft can help us better understand processes of occupational and workplace transformation in a time of robotic disruption.

I also have extensive experience in post-experience education and am a part-time member of the Strategy and International Business subject group at Cambridge Judge Business School.

How we can retain and enhance the craft aspects of our work in the age of AI is one of the most important but underappreciated questions of our times.

Professional experience


Jochem’s main research focuses on processes of institutional change, revival and persistence. Current projects examine the revival and persistence of craft in organisational society, dynamics of business collective action, and mechanisms underlying socio-economic inequality. In his research, Jochem uses both quantitative and qualitative methodologies, including meta-analysis and fsQCA. 

His work on the revival of craft in the Dutch beer brewing industry has been published in Administrative Science Quarterly while related articles have appeared in Academy of Management Annals, Business History, in the Economics of the Craft Beer Revolution (Palgrave Macmillan) and in Constructing Identity in and around Organizations (Oxford University Press). He has also published on social venture legitimation in Academy of Management Journal.

Part of his ongoing work on business collective action in the alcohol industry around the issue of harmful alcohol use has been published in How Institutions Matter! (RSO, Emerald Insight).

Other ongoing projects that he is involved in include the use of history and collective memory in craft-based field transformation and symbolic communication, a meta-analysis of gender differences in academic research performance and the development of sustainable livelihoods in rural Indonesia.


Since 2014, Jochem has taught International Business in the MBA and Executive MBA programmes at Cambridge Judge Business School as well as in the Engineering Tripos programme at the University’s Department of Engineering. He has also co-ordinated the Global Business concentration for the MBA and teaches quantitative research methods in the Social Innovation MSt programme.

He has extensive experience with Executive Education teaching on a variety of subjects that relate to the sociological side of business and organisation and covering issues around organisational culture, trust, managing across borders, sustainability and strategic transformation. He has designed and delivered programmes for a variety of large organisations including Barclays and HSBC. He is currently the academic lead for the Chief People Officer programme that CJBS is offering in partnership with Emeritus.

Jochem is currently also Associate Professor in Organization Theory at RSM Erasmus University.

Previous appointments

Prior to joining Cambridge Judge Business School, Jochem was an ERIM PhD Candidate at the Rotterdam School of Management, Erasmus University.


Selected publications

Journal articles

Book chapters

  • Brüggemann, I., Kroezen, J. and Tracey, P. (2020) “Fighting ‘factory fiction’: the evolution of a marginalized institutional logic in UK trade book publishing.” In: Steele, C., Gehman, J., Toubiani, M., Hannigan, T. and Glaser, V. (eds.) Macrofoundations of institutions (Research in the Sociology of Organizations). Bingley: Emerald Group Publishing (forthcoming)
  • Van Dijk, M., Kroezen, J. and Slob, B. (2018) “From Pilsner desert to craft beer oasis: the rise of craft brewing in the Netherlands.” In: Swinnen, J. and Garavaglia, C. (eds.) The craft beer revolution: a global economic perspective. London: Palgrave Macmillan, pp.259-294
  • Christiansen, L.H. and Kroezen, J.J. (2016) “Institutional maintenance through business collective action: the alcohol industry’s engagement with the issue of alcohol-related harm.” In: Gehman, J., Lounsbury, M. and Greenwood, R. (eds.) How institutions matter! (Research in the Sociology of Organizations, Vol.49B). Bingley: Emerald Group Publishing, pp.101-143
  • Kroezen, J.J. and Heugens, P.P.M.A.R. (2012) “Organizational identity formation: processes of identity imprinting and enactment in the Dutch microbrewing landscape.” In: Schultz, M., Maguire, S., Langley, A. and Tsoukas, H. (eds.) Constructing identity in and around organizations. Oxford: Oxford University Press, pp.89-128 (DOI: 10.1093/acprof:oso/9780199640997.003.0005)

Conference papers

Awards and honours

  • Cambridge Judge Business School Teaching Award, 2021
  • Best International Paper Award (for the paper “Turning antagonists into supporters: establishing legitimacy in hostile environments” by Isabel Brüggemann and Jochem Kroezen), Academy of Management (OMT Division), 2019
  • Cambridge Judge Business School Teaching Award, 2016
  • Best Student Paper Award, Western Academy of Management, 2014

News and insights

Governance, economics and policy

Creative legitimacy

Social ventures in authoritarian countries should combine ‘protective disguise’ with ‘harmonious advocacy’, says study co-authored at Cambridge Judge Business School.

Flexible response 11 January 2021 Forget ‘threat’ or ‘opportunity’: firms should instead adopt a ‘multiplexed’ response to digital disruption, says a new study by PhD candidate Jack Fraser and Professor Shahzad Ansari. Impact investing 1 February 2021 Regulators are likely to require companies to publish audited reports on their environmental and social impacts, Sir Ronald Cohen says in a conversation with Professor Jennifer Howard-Grenville. Professor Mauro F. Guillén announced as next Director of Cambridge Judge Business School 10 March 2021 Professor Mauro F. Guillén, a prominent expert, award-winning scholar and teacher at the Wharton School of the University of Pennsylvania, has been appointed the next Director of Cambridge Judge Business School. Enlightenment to better butts 29 March 2021 Many movements don’t become successful businesses, so how did yoga transform from Hindu-inspired anti-materialism to a ‘Gospel of Sweat’ market worth $80 billion? A study co-authored by Professor Kamal Munir and Professor Shahzad Ansari shows the pathway. Reputational spirals 13 April 2021 Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a downward spiral, says Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge…

Cambridge Judge Business School faculty are awarded Teaching Prizes and Faculty Activity Awards.

Media coverage

Financial Times | 21 March 2021

Analog – Let’s build a more human world

A study on craft as an approach to work by Jochem Kroezen, Associate Professor in International Business at Cambridge Judge Business School, is mentioned (from min 14:48) in a podcast entitled “Analog. Let’s build a more human world” and featuring journalist David Sax, who dedicated a whole section of his new book to the subject.

Ideas for Leaders | 28 September 2021

Why craft is relevant (and needed) in today’s workplace

A study co-authored by Jochem Kroezen, Assistant Professor in International Business at Cambridge Judge Business School, explores the concept of the craft organisation of work “as musty history, presenting different configurations of craft that can offer solutions to challenges faced in the 21st-century workplace.”

IEDP | 17 September 2021

The return of craft work

A study on the concept of craft led by Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge, is featured in the EDDP article. The study suggests that “taking a closer look at the concept of craft and its nuances can lead to innovative solutions to the problems of today.”

Cambridge Independent, 30 June 2021
From AI dysfunctions to privatisation debate

The Economist, 7 May 2021
Can human creativity prevent mass unemployment?

The Conversation, 20 March 2019
Small brewers show how craft principles could reshape the economy – but they’re under threat

Cambridge TV, 13 October 2016
Business History

Economia, 20 July 2016
How beer became cool again

Cambridge Business Magazine, 1 January 2015
Old ways lead to new revival in Dutch brewing