Associate Professor in Strategy and International Business
PhD (European University Viadrina)
My research interests include strategising in extreme contexts, and the strategy process more broadly. Often, I conduct research in extreme contexts and challenges faced by people both working and living in challenging contexts, such as undocumented in the US, medical professionals during the pandemic and soldiers in warzones like Afghanistan, Iraq, South Sudan and Yemen. My work has appeared in Organization Science, Journal of Management Studies, Research in the Sociology of Organizations, Strategic Organization, and Harvard Business Review.
Professional experience
Prior to academia, Madeleine worked as an HR Manager in the automotive industry in Germany and Mexico.
Previous appointments
Dr Rauch was at Stanford University and Copenhagen Business School prior to joining Cambridge Judge Business School.
Publications
Selected publications
- Rauch, M. and Ansari, S. (2024) “Reframing silence as purposeful: emotions in extreme contexts.” Journal of Management Studies (DOI: 10.1111/joms.13079) (published online Apr 2024)
- Rauch, M. and Ansari, S. (2022) “Waging war from remote cubicles: how workers cope with technologies that disrupt the meaning and morality of their work.” Organization Science, 33(1): 83-104 (DOI: 10.1287/orsc.2021.1555)
- Rauch, M. and Ansari, S. (2021) “From ‘publish or perish’ to societal impact: organizational repurposing towards responsible innovation through creating a medical platform.” Journal of Management Studies, 59(1): 61-91 (DOI: 10.1111/joms.12737)
- Cornelissen, J., Hartmann, M., Koch, J., Rauch, M. and Wenzel, M. (2020) “(Un)mind the gap: how organizational actors cope with an identity-strategy misalignment.” Strategic Organization, 18(1): 212-244 (DOI: 10.1177/1476127019856524)
- Rauch, M. and Stanske, S. (2020) “The power of defining what your company isn’t.” Harvard Business Review, 27 January 2020
- Stanske, A., Rauch, M. and Canato, A. (2020) “Anti-identity strategizing: the dynamic interplay of ‘who we are’ and ‘who we are not’.” Strategic Organization,18(1): 136-170 (10.1177/1476127019855753)
Awards and honours
- Responsible Research in Business & Management Honor Roll (for “From ‘publish or perish’ to societal impact: organizational repurposing towards responsible innovation through creating a medical platform” with S. Ansari, Journal of Management Studies), which recognises academics serving the larger good through rigorous and relevant research offering credible insights for society, 2023
- Best Paper Award, Academy of Management, 2021
- Best Paper Award, Strategic Management Society, 2019
- Runner-up for Best Environmental and Social Practice Paper, Academy of Management, 2019