Consumer Identity and Prosocial Behaviour
Francisco is a PhD candidate in the Marketing subject group at Cambridge Judge Business School, generously supported by the El-Erian Institute of Behavioural Economics and Policy.
His research interests lie in judgment and decision-making, pricing, and prosocial behavior. For instance, one of his ongoing projects explores the influence of individuals’ sense of self-identity on their responses to various pricing strategies employed by firms. In other work, he investigates choice architecture in charity fundraising contexts.
Before starting his PhD, Francisco earned an MPhil in Strategy, Marketing and Operations from Cambridge Judge Business School and a BA in International Business from Rollins College.
Judgment and decision making; pricing; prosocial behaviour; consumer identity.
Francisco Wang is a member of the Marketing subject group.
Chung-Ting (Francisco) Wang
Cambridge Judge Business School
University of Cambridge
Cambridge CB2 1AG