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Yingyue (Luna) Luan

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PhD Candidate

BSc (University of Illinois at Urbana-Champaign), MSc (University of California, Berkeley), MPhil (University of Cambridge)


Luna is a PhD Candidate in the Organisational Behaviour group at Cambridge Judge Business School. 

Prior to starting her PhD, Luna completed her MPhil in Strategy, Marketing & Operations, also at Cambridge Judge Business School. She obtained her BSc in Psychology and Actuarial Science from the University of Illinois at Urbana-Champaign and her MA in Statistics from the University of California, Berkeley.

Research interests

Yingyue (Luna) Luan is a member of the Organisational Behaviour subject group.

Publications & papers

Luan, Y and Kim Y.J. (2022) “An integrative model of new product evaluation: a systematic investigation of perceived novelty and product evaluation in the movie industry.” PLoS ONE, 17(3): e0265193 (DOI: 10.1371/journal.pone.0265193)

Contact details

Yingyue (Luna) Luan
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

[email protected]

Year of entry



Dr David Stillwell


Organisational Behaviour