BSc (University of Illinois at Urbana-Champaign), MSc (University of California, Berkeley), MPhil (University of Cambridge)
Luna is a PhD Candidate in the Organisational Behaviour group at Cambridge Judge Business School.
Prior to starting her PhD, Luna completed her MPhil in Strategy, Marketing & Operations, also at Cambridge Judge Business School. She obtained her BSc in Psychology and Actuarial Science from the University of Illinois at Urbana-Champaign and her MA in Statistics from the University of California, Berkeley.
Yingyue (Luna) Luan is a member of the Organisational Behaviour subject group.
Publications & papers
Luan, Y and Kim Y.J. (2022) “An integrative model of new product evaluation: a systematic investigation of perceived novelty and product evaluation in the movie industry.” PLoS ONE, 17(3): e0265193 (DOI: 10.1371/journal.pone.0265193)