Accelerate alumni



DearPlant is a 2-sided vertical marketplace for houseplants, which provides environmentally friendly door-to-door local sales of houseplants. Houseplants sellers are still unable to sell online, meanwhile, the demand for houseplants is still accelerating following the pandemic. Most houseplants sold in the UK are imported from the Netherlands or Southeast Asia which causes high carbon footprint, excessive plastic packaging and harmful shipping for plants. Existing online marketplaces for houseplants, such as Facebook and Gumtree, do not offer targeted marketing, search tools or plant care instructions. Our business model cuts the shipping costs, creates a free market control of prices and develops a scalable network.