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myShape is looking to revolutionise 3D body scanning by allowing smartphone users the ability to scan themselves using a downloadable app in under five minutes. Once scanned, users will have their own unique 3D avatar and body size details on their phone.

3D body scanning has widespread applications, be it in online retail clothing, fitness or healthcare. However, application growth is limited as there is no 3D body scanning solution that is scalable, affordable and comfortable for consumers to use.

myShape is applying technology developed at the University of Cambridge to create the first mobile phone 3D body scanner that operates at the speed and accuracy required for clothing, fitness and health applications.