Soko

The Soko app provides a platform that directly links smallholder farmers in rural areas in Sub-Saharan Africa to wholesale buyers in towns and cities with logistics enabled by a specialised third-party platform. Small holder farmers produce 80% of the food consumed in the region but have long been undercut by middlemen that exploit the farmers’ lack of market information and access. Middlemen buy their produce at low prices in rural areas and sell it on to commercial and institutional buyers in towns and cities at large mark-ups. Soko facilitates a direct link between farmer and buyer, ensuring higher revenues for farmers on one hand, and lower prices combined with supply chain transparency for buyers on the other.