We carried out a survey among all Cambridge Colleges, the result shows that recipe box meal kits – Hello Fresh/Gusto/Simply cook are rarely used by students on campus, while cooked food delivery and frozen food are very popular. We were quite surprised about the result because recipe box meal kits have been around for many years and very well perceived from the UK market.
Youchef is a restaurant meal kit that is specially designed for students, affordable, easy to cook and offer single portion meals, which are the key pain points we identified through research. YouChef achieves a better price than other options by bulk college delivery.
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