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The Cambridge Creativity Lab – Live Online

Image of a woman sitting in a classroom.

Overview

In a unique offering from a UK business school, the Cambridge Creativity Lab is focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity, and its practical range of application within a business context and beyond.

People often say: “I’m really not creative.” Or, “Creativity cannot be taught.” Or, “We don’t have time to think creatively!”

The production of new ideas by individuals or teams can appear in many forms and across all functions and types of organisations – from entrepreneurial startups to well-established enterprises.

The programme describes and puts into practice concepts, models, frameworks and tools of creativity to help participants address live real-world business challenges in a resourceful and inventive way.

The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive.

“People think that it’s about producing things, they think of plays, films, paintings, but actually creativity is more about the process. It is about questioning, disrupting and improving on what has come before.”
Dr Allègre Hadida, Academic Programme Director

Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:

  • Delivered by Cambridge Judge Business School’s world-class faculty – Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.
  • Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers
  • Small class sizes (maximum 30) and high levels of interaction with world-class faculty.
  • Emphasis on quality outcomes – we seek to monitor our delivery against the individual needs of participants. It is no accident that a little over half of our open programme participants come back to Cambridge Judge at least once, often multiple times.

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Topics

The Cambridge Creativity Lab is a dynamic programme combining lectures, discussions and exercises.

  • What is creativity in business, and why is it relevant in business?
  • How ideas can create change and drive innovation
  • Experimenting with and valuing your own creative skillset – adding value in a resourceful and inventive way
  • Best practices for stimulating creativity at an individual, team and organisational level to achieve organisational goals
  • Stimuli and obstacles to creativity
  • Concepts, models, frameworks, methods and tools to manage business endeavours creatively.

In addition, attendees will work on at least three creative briefs which contain the following business scenarios:

  • New product launch
  • Low budget activation for the charity/NGO sector
  • Reaction to a PR crisis
  • New service ideation
  • Business transformation for an industry in decline
  • Organisation transformation in a FTSE 100 company.

Benefits

  • Gain experience of creativity and how to promote new ideas in your organisation
  • Experiment with creativity in a safe environment in order to understand the tools and dynamics required to bring greater creativity to your organisation
  • Learn about your own creativity, the creativity of colleagues and those you collaborate with by observing your own behaviours and reflecting on those around you in action
  • Acquire tools and skills to capture new ideas
  • Develop your creative leadership skills
  • Gain frameworks to design a creative culture within your organisation.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement and the Cambridge Judge Business School Innovation Management Certificate of Achievement.

Who should attend

  • Managers and senior managers who are not from a creative background but hope to define a process for developing creativity and ideas within their team, department or business
  • Those who wish to refresh their understanding of creativity and how it fits into the innovation process. 

Please note you will be challenged and pulled out of your comfort zone. 

Faculty & speakers

Allègre Hadida

University Senior Lecturer in Strategy

PhD (Doctorat HEC, France)

Andrzej Moyseowicz

Andrzej Moyseowicz Innovation & Data Partner, Freemavens – Part of MSQ

Andrzej worked as an award-winning chemical engineer before pivoting via a Cambridge MBA into the creative industries. He has worked in over 40 markets and brands for Saatchi & Saatchi and was the first and only joint member of the creative and planning boards, and won a D&AD pencil along the way.

He is passionate about humanising data and analytics to inspire great creativity and grow great brands and businesses. He co-founded the insights and innovation consultancy Freemavens in 2013 which joined marketing and tech group MSQ partners in 2020. Freemavens works with multinational businesses like GSK & Unilever as well as emerging challengers.

Dates & fees

Dates

Duration

Fees *

Dates tbc

4 half-day sessions (morning, UK time)

£1,875 + VAT

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face and Live Online programmes, in particular during the COVID-19 pandemic.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Open Programmes
Tel: +44 (0)7850 949628

Schedule a call with Jasmin

[email protected]

Access Jasmin's profile

Jasmin Abdel-Moneim


Version 1.1 (7 May 2021)

Suite

Innovation & Technology

Duration

4 half-day sessions
(mornings, UK time)

Dates

Dates tbc

Book a place

Download a brochure

To find out more about our range of open enrolment programmes, download our brochure.

Download the brochure