Health is a global issue but the common view is that most medical innovation takes place in the West. Business expert Professor Jaideep Prabhu and bio-engineer Dr Dora Pereira challenged this view by discussing how solving medical challenges in resource-poor and pathogen-rich settings like India and sub-Saharan Africa is not just better for the people who live there but is also better for people living in other parts of the world.
Co-Director of the Centre for India and Global Business (CIGB)
Jaideep is a Professor at CJBS and a Fellow of Clare College. His qualifications include a BTech (IIT Delhi) and a PhD (University of Southern California). Jaideep is also a renowned author, having co-authored the award-winning book, Frugal Innovation, which explores how entrepreneurs in India are thriving despite limited resources. His research primarily centres around international business, marketing, strategy, and innovation, with interests in radical innovation in high-tech industries, the impact of firm culture on innovation, and R&D location decisions. Jaideep’s work has been featured in prestigious media outlets, including The New York Times, The Financial Times, and MIT Sloan Management Review. His most recent book, How Should A Government Be? The New Levers of State Power, was published in 2021.