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Thought leadership

No more ‘average’ consumer

Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a …

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Unsettling research

No ivory tower here: how academics are affected by research in unsettling contexts like refugee camps, prisons and rape-crisis centres. A frequent …

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Early-stage technology

Acceptance of market ‘ambiguity’ can lead to successful commercialisation of early-stage technology by identifying partners and broader potential uses, says a new …

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Hospital IT and reputation

A new study co-authored by Stavros Polykarpou and Michael Barrett of Cambridge Judge Business School focuses on the ongoing and potentially fickle …

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