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Driving business in the global economy


Cambridge Judge Business School professor to speak at The Economist‘s High-Growth Markets Summit

Professor Jaideep PrabhuProfessor Jaideep Prabhu from Cambridge Judge Business School has been invited to speak at The Economist‘s High-Growth Markets Summit, which is taking place on 20 and 21 September 2012 at The Park Plaza Victoria, London.

The summit will bring together over 350 political decision makers, country experts, business leaders and entrepreneurs from around the globe to look at the business opportunities, innovative strategies and challenges of operating within the world’s high-growth markets, such as Russia, Brazil, India and China.

Professor Prabhu will be joined by fellow panellist Eugene Willemsen, Regional President for South East Europe for PepsiCo, discussing the topic “Pioneering the shift: innovation as means to growth”.

The summit will be chaired by Daniel Franklin, Executive Editor of The Economist, and other speakers across the two days include:

  • Albert Essien, Deputy Group Chief Executive Officer, Ecobank Group
  • Lee Howell, Managing Director and Member of the Managing Board, World Economic Forum
  • Eleni Gabre-Madhin, Chief Executive Officer, Ethiopia Commodity Exchange
  • Richard Monturo, Vice-President of Marketing, Volvo Car Corporation

Professor Prabhu commented:

It is a great honour to be invited to speak at The Economist‘s High-Growth Markets Summit. The Summit is one of the world’s leading venues for discussion of the opportunities and challenges that emerging (i.e. high-growth) markets pose to businesses and governments worldwide. I will be on a panel to discuss the role that innovation plays in growth. I plan to discuss the potential that frugal (or jugaad) innovation offers in driving growth, not only in high-growth markets, but also in developed and currently stagnant economies.”