Animated insights on performance in the cultural & creative industries

A few years ago, Dr Allègre Hadida, Senior Lecturer in Strategy at Cambridge Judge Business School, created with the help of a student an engaging animation that summarises existing knowledge about the different nuances of performance in the cultural and creative industries. Have a look to learn more about the challenges and developments in understanding and measuring performance in the creative industries! This video is especially useful if you are working in this sector or if you have a keen interest in it.