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Funding boost for hologram tech startup

A startup connected to Cambridge Judge Business School that is developing holographic 3D technology closed a new funding round of £11 million.

A couple use an augmented reality tool to help decide how to decorate their apartment.

The VividQ venture co-founded by Cambridge Judge MPhil in Technology Policy alumna Aleksandra Pedraszewska (MPhil in Technology Policy 2017) announced new funding of £11 million. The venture, established in 2017, is developing high-quality computer-generated three-dimensional holographic projections for display applications such as augmented reality wearables.

The funding round was led by Innovation Platform from the University of Tokyo, and to date VividQ has secured over £17 million in funding, the company said. The new funding will enable VividQ to expand the team and scale operations in the US and Asia-Pacific regions.

VividQ says that as part of the funding round, the firm received the endorsement from a prominent figure of the Cambridge Cluster, Dr Hermann Hauser, who said: “Computer-Generated Holography recreates immersive projections that possess the same 3D information as the world around us. VividQ has the potential to change how humans interact with digital information.”

Aleksandra, Co-founder and Chief Operating Officer said: “At VividQ, we are on a mission to bring holographic displays to the world for the first time.

“Our team, with many Cambridge graduates amongst us, has found solutions to implement Computer-Generated Holography across consumer electronics. We are proud to be working with world-leading investment funds from the UK, Japan and Silicon Valley, and to receive the endorsement from Hermann Hauser himself. We are looking forward to growing our Cambridge and London-based teams, and expand operations in APAC and the US.”