BS (Sri Venkateswara College, Delhi University), MS (St Stephen’s College, Delhi), MPhil (Delhi University), MS (University of Nottingham), MPhil (University of Cambridge)
Year of entry: 2023
I am a Quantitative Marketing PhD student under the guidance of Dr Shasha Lu and Professor Dominique Lauga. My research focus lies in the domain of digital marketing, where I employ AI tools and modelling to analyse and optimise marketing strategies. In an ever-evolving digital landscape, I’m passionate about exploring innovative applications to enhance customer experiences and drive business growth.