Kriti Raheja

PhD Candidate

BS (Sri Venkateswara College, Delhi University), MS (St Stephen’s College, Delhi), MPhil (Delhi University), MS (University of Nottingham), MPhil (University of Cambridge)

Year of entry: 2023

I am a Quantitative Marketing PhD student under the guidance of Dr Shasha Lu and Professor Dominique Lauga. My research focus lies in the domain of digital marketing, where I employ AI tools and modelling to analyse and optimise marketing strategies. In an ever-evolving digital landscape, I’m passionate about exploring innovative applications to enhance customer experiences and drive business growth.

Kriti Raheja.

My details

Academic area


Research interests

Digital marketing strategies; customer experience optimisation; business growth in digital age; mathematical modelling in marketing.




Dr Shasha Lu and Professor Dominique Lauga