Essays on Strategic Identity Positioning and Innovation in the Energy Sector
Ariel (Ari) de Fauconberg is a PhD Student in the Organisational Theory & Information Systems group at Cambridge Judge Business School. Her research focuses on understanding the challenges that large organisations – particularly those in the oil and gas industry – face as they pursue alternative energy-related innovation. She is fully supported in her research as a Gates Cambridge Scholar.
Ari holds a Master of Philosophy in Innovation, Strategy and Organisation from the University of Cambridge, an MBA (Hons) from Bentley University, a Master of Philosophy in Geography & the Environment (Dist.) from the University of Oxford, and a dual BA (Hons) in Anthropology and Architecture from Smith College.
Prior to her PhD studies, Ari worked as a Research Fellow at Babson College, conducting studies on clean energy entrepreneurship and female-led, high growth, high-potential firms. She has also previously taught at the University of Oxford and Harvard Extension School and worked for the Smith School for Enterprise and the Environment and National Geographic.
Outside of her studies, Ari maintains ongoing interests in digital and social innovation, film, and the responsible stewardship of protected natural and cultural areas. She can often be found either running around Cambridge or rowing on the River Cam.
Organisational identity; innovation; entrepreneurship; climate change mitigation.
Ariel de Fauconberg is a member of the Organisational Theory and Information Systems subject group.
Publications and papers
Rajah, R.B., de Fauconberg, A. and Woeffray, O. (2021) Future readiness of SMEs: mobilizing the SME sector to drive widespread sustainability and prosperity. World Economic Forum White Paper.
de Fauconberg, A., Berthon, P., and Berthon, J.P. (2018) “Rethinking the marketing of World Heritage Sites: giving the past a sustainable future.” Journal of Public Affairs, 18(2): e1655 (DOI: 10.1002/pa.1655)
Ariel de Fauconberg
Cambridge Judge Business School
University of Cambridge
Cambridge CB2 1AG
News and insights
A book proposal on pioneering entrepreneurial solutions to climate change by Ariel de Fauconberg, a PhD student at Cambridge Judge Business School, wins the Bracken Bower Prize of the Financial Times for best book proposal by an author under age 35.
A book proposal by Ariel de Fauconberg on pioneering entrepreneurial solutions to climate change entitled “Before the Dawn: Racing to Net Zero on the Front Lines of Climate Innovation” wins the Bracken Bower Prize awarded by The Financial Times for the best business book proposal by an author aged under age 35.
A report launched by the World Economic Forum, co-authored by Cambridge Judge PhD student Ariel de Fauconberg, outlines how small- and medium-sized enterprises (SMEs) can best position themselves to be ‘future-ready.
A report launched by the World Economic Forum, co-authored at Cambridge Judge Business School, outlines how small- and medium-sized enterprises (SMEs) can best position themselves to be ‘future-ready’.