PhD Candidate
BSc (Hong Kong University of Science and Technology), MPhil (University of Cambridge)
Year of entry
2021
Supervisor
Pathway
Research topic
Determinants of Successful Collaboration in New Product Development: Evidence from the Pharmaceutical Industry
Research interests
Matching; pricing; quantitative marketing; industrial organisation; pay what you want; release strategy.
Liang Zhao is a member of the Marketing subject group.
Contact details
Liang Zhao
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK
Tel: +44 (0)7421 746668