Osareme (Nathan) Odiase

PhD Candidate

BA (University of Lagos), MA (University of Cape Town), MPhil (University of Cambridge)

Year of entry



Dr Allègre Hadida


Strategic Management

Osareme (Nathan) Odiase.

Research topic

A Process & Performance Approach to Organisational Style in the Fashion Industry


Nathan advances academic conversations around the strategic management of creative ecosystems. His research explores organisational style in the fashion industry and extensively examines the strategic decisions that impact stylistic choices. As part of his research, Nathan also investigates how creative identities are constructed and appraises the business development implications of creative judgments. 

Before starting his PhD, Nathan completed a Master of Philosophy in Innovation, Strategy & Organisation from the University of Cambridge, where Magdalene College awarded him the Standard Bank Africa Chairman’s Scholarship. He was awarded the prestigious Mandela Rhodes Scholarship that funded his Master of Social Science Degree from the University of Cape Town, South Africa. He has a BA in Psychology from the University of Lagos, where he developed foundational skills in utilising Interpretative Phenomenological Analysis for Qualitative Research.

Nathan is inspired to contribute toward the business development of creative industries, including the arts, media, fashion, and photography. As his academic career evolves, he also hopes to facilitate the digital innovation and agility of small and medium scale enterprises.

Research interests

Creativity; strategic management; organisational identity; organisational improvisation; agility and digital innovation.

Osareme (Nathan) Odiase is a member of the Strategy and International Business subject group.

Contact details

Osareme (Nathan) Odiase
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

Tel: +44 (0)7498 723498

[email protected]