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Ariel de Fauconberg

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Ariel de Fauconberg.

PhD Candidate

BA (Smith College), MPhil (University of Oxford), MBA (Bentley University), MPhil (University of Cambridge)

Research topic

Essays on Strategic Identity Positioning and Innovation in the Energy Sector


Ariel (Ari) de Fauconberg is a PhD Student in the Organisational Theory & Information Systems group at Cambridge Judge Business School. Her research focuses on understanding the challenges that large organisations – particularly those in the oil and gas industry – face as they pursue alternative energy-related innovation. She is fully supported in her research as a Gates Cambridge Scholar.

Ari holds a Master of Philosophy in Innovation, Strategy & Organisation from the University of Cambridge, an MBA (Hons) from Bentley University, a Master of Philosophy in Geography & the Environment (Dist.) from the University of Oxford, and a dual BA (Hons) in Anthropology and Architecture from Smith College.

Prior to her PhD studies, Ari worked as a Research Fellow at Babson College, conducting studies on clean energy entrepreneurship and female-led, high growth, high-potential firms. She has also previously taught at the University of Oxford and Harvard Extension School and worked for the Smith School for Enterprise and the Environment and National Geographic.

Outside of her studies, Ari maintains ongoing interests in digital and social innovation, film, and the responsible stewardship of protected natural and cultural areas. She can often be found either running around Cambridge or rowing on the River Cam.

Research interests

Organisational identity; innovation; entrepreneurship; climate change mitigation.

Ariel de Fauconberg is a member of the Organisational Theory & Information Systems subject group.

Publications & papers

Rajah, R.B., de Fauconberg, A. and Woeffray, O. (2021) Future readiness of SMEs: mobilizing the SME sector to drive widespread sustainability and prosperity. World Economic Forum White Paper.

de Fauconberg, A., Berthon, P., and Berthon, J.P. (2018) “Rethinking the marketing of World Heritage Sites: giving the past a sustainable future.” Journal of Public Affairs, 18(2): e1655 (DOI: 10.1002/pa.1655)

Hope amid angst on the climate-tech front

A book proposal on pioneering entrepreneurial solutions to climate change by Ariel de Fauconberg, a PhD student at Cambridge Judge Business School,…

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SME power

A new report launched by the World Economic Forum, co-authored by Cambridge Judge PhD student Ariel de Fauconberg, outlines how small- and…

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Forbes: How ready are companies for the post-pandemic world?

An article looking at how organisations are getting ready for post-Covid world cites two papers co-authored at Cambridge Judge Business School. A…

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World Economic Forum: Five key insights on the future-readiness of SMEs

A report launched by the World Economic Forum co-authored at Cambridge Judge Business School, outlines how small- and medium-sized enterprises (SMEs) can…

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Contact details

Ariel de Fauconberg
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

[email protected]

Year of entry



Dr Matthew Grimes


Organisational Theory & Information Systems