Whatever your discipline, you need to understand your markets to succeed in business. Our programmes give a broad understanding of how the various strands of Marketing come together to build a competitive business.
Strategic Branding 2.0: The Cambridge Approach
Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era.
Duration:
2 days (Face-to-face)
4 half-day sessions (Live Online)
Dates:
TBC (Face-to-face)
1-4 Nov 2022 (Live Online)
Formats:
Face-to-face
Live Online
Strategic Marketing Management
Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity.
Duration:
2 days (Face-to-face)
4 half-day sessions (Live Online)
Dates:
3-4 Oct 2022 (Face-to-face)
TBC (Live Online)
Formats:
Face-to-face
Live Online
COVID-19 (Coronavirus) update
Contact us
To discuss an individual placement on one of our open programmes please call:
+44 (0)1223 762183
To discuss a customised programme for your organisation please call:
+44 (0)1223 765508
Executive Education
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge
CB2 1AG
UK