Whatever your discipline, you need to understand your markets to succeed in business. Our programme give a broad understanding of how the various strands of Marketing come together to build a competitive business.
Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity.
Our suite of marketing programmes deal with strategic marketing management and brand building, helping executives create innovation, impact and leadership in marketing. Our programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and
faculty-driven sessions.
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