Marketing

Our suite of marketing programmes address strategic marketing management, brand building, digital marketing and fostering customer-centricity in organisations. We provide you with the tools to create innovation, impact and leadership in marketing – essential in today’s results driven environment. Programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and academic-driven sessions, delivered by an international faculty group with experience across marketing strategy, modelling and consumer behaviour.

Business Analytics: Decision-Making Using Data

Duration 3 months
Dates 12 August 2020, 20 October 2020, 17 December 2020, 25 February 2021 or 22 April 2021 or 30 June 2021
Fees USD2,000

Using data for informed decisions is essential in today’s digital economy. Gain the tools you need to put data to work and maximise your data-based decision making.

Building Customer-Centric Organisations

Duration 2 days
Dates 18-19 March 2021 or 30 September-1 October 2021
Fees £2,500 + VAT

Helps participants to foster a customer-centric approach within their organisation, and one that responds to changes in the marketplace.

Digital Marketing

Duration 2 days
Dates 22-23 April 2021
Fees £2,500 + VAT

Introduces both quantitative and qualitative approaches geared towards helping leaders better understand how successful firms use digital tools, techniques, and tactics to understand and interact with customers, manage marketing activities, track marketing efforts, and create values.

Strategic Marketing Management

Duration 2 days
Dates 24-25 June 2021 or 25-26 November 2021
Fees £2,500 + VAT

Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity. It enables participants to understand how to use winning marketing strategies to create enduring competitive advantages for their organisations in both public and private sectors

Strategic Branding 2.0: The Cambridge Approach

Duration 2 days
Dates 26-27 November 2020, 15-16 April 2021 or 18-19 November 2021
Fees £2,500 + VAT

Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era. You will understand the essence of the brand, its value as well as how to create and measure brand equity.

Version 14 (6 August 2020)

About homepage

Programmes homepage

Executive Education homepage

Faculty & research homepage

Entrepreneurship homepage

News & Insight homepage

Events homepage

Alumni homepage