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Our suite of marketing programmes address strategic marketing management, brand building, digital marketing and fostering customer-centricity in organisations. We provide you with the tools to create innovation, impact and leadership in marketing – essential in today’s results driven environment. Programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and academic-driven sessions, delivered by an international faculty group with experience across marketing strategy, modelling and consumer behaviour.
Duration 4 half-day sessions
Dates 12-15 April 2021
Fees £1,875 + VAT
Provides new insights and best practices on effective brand building strategies and brand positioning.
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Duration 4 half-day sessions
Dates 7-10 June 2021
Fees £1,875 + VAT
Helps participants gain a comprehensive understanding of strategic marketing planning and analysis, whilst offering insights into customer needs and motives.
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Duration 2 days
Dates 30 September-1 October 2021
Fees £2,500 + VAT
Helps participants to foster a customer-centric approach within their organisation, and one that responds to changes in the marketplace.
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Duration 2 days
Dates 18-19 November 2021
Fees £2,500 + VAT
Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era. You will understand the essence of the brand, its value as well as how to create and measure brand equity.
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Duration 2 days
Dates Dates tbc
Fees £2,500 + VAT
Introduces both quantitative and qualitative approaches geared towards helping leaders better understand how successful firms use digital tools, techniques, and tactics to understand and interact with customers, manage marketing activities, track marketing efforts, and create values.
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Duration 2 days
Dates 25-26 November 2021
Fees £2,500 + VAT
Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity. It enables participants to understand how to use winning marketing strategies to create enduring competitive advantages for their organisations in both public and private sectors.
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Version 19 (18 February 2021)
