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Whatever your discipline, you need to understand your markets to succeed in business. Our programmes give a broad understanding of how the various strands of Marketing come together to build a competitive business.

Strategic Branding 2.0: The Cambridge Approach

Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era.

Programme details

Duration:
2 days (Face-to-face)
4 half-day sessions (Live Online)

Dates:
TBC (Face-to-face)
1-4 Nov 2022 (Live Online)

Formats:
Face-to-face
Live Online

Book a place

Strategic Marketing Management

Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity.

Programme details

Duration:
2 days (Face-to-face)
4 half-day sessions (Live Online)

Dates:
3-4 Oct 2022 (Face-to-face)
TBC (Live Online)

Formats:
Face-to-face
Live Online

Book a place

Our suite of marketing programmes deal with strategic marketing management and brand building, helping executives create innovation, impact and leadership in marketing. Our programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.
Dr Eden Yin, Associate Professor in Marketing

COVID-19 (Coronavirus) update

Contact us

To discuss an individual placement on one of our open programmes please call:

+44 (0)1223 762183

Request a call back

Download a brochure

To discuss a customised programme for your organisation please call:

+44 (0)1223 765508

Request a call back

Executive Education
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge
CB2 1AG
UK

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