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Whatever your discipline, you need to understand your markets to succeed in business. Our programme give a broad understanding of how the various strands of Marketing come together to build a competitive business.

Strategic Marketing Management

Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity.

Programme details

2 days (Face-to-face)
4 half-day sessions (Live Online)

TBC (Face-to-face)
TBC (Live Online)

Live Online

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Our suite of marketing programmes deal with strategic marketing management and brand building, helping executives create innovation, impact and leadership in marketing. Our programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.
Dr Eden Yin, Associate Professor in Marketing

COVID-19 (Coronavirus) update

Contact us

To discuss an individual placement on one of our open programmes please call:

+44 (0)1223 762183

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To discuss a customised programme for your organisation please call:

+44 (0)1223 765508

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Executive Education
Cambridge Judge Business School
University of Cambridge
Trumpington Street

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Version 3 (27 October 2022)