Marketing

Our suite of marketing programmes address strategic marketing management, brand building, digital marketing and fostering customer-centricity in organisations. We provide you with the tools to create innovation, impact and leadership in marketing – essential in today’s results driven environment. Programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and academic-driven sessions, delivered by an international faculty group with experience across marketing strategy, modelling and consumer behaviour.

Building Customer-Centric Organisations

Duration 2 days
Dates 24-25 June 2021 or 30 September-1 October 2021
Fees £2,500 + VAT

Helps participants to foster a customer-centric approach within their organisation, and one that responds to changes in the marketplace.

Close-up of the School's old name carved above our entranceway.

Strategic Branding 2.0: The Cambridge Approach

Duration 2 days
Dates 18-19 November 2021
Fees £2,500 + VAT

Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era. You will understand the essence of the brand, its value as well as how to create and measure brand equity.

A delegate points to his laptop screen to demonstrate something to his teammates.

Digital Marketing

Duration 2 days
Dates 1-2 July 2021
Fees £2,500 + VAT

Introduces both quantitative and qualitative approaches geared towards helping leaders better understand how successful firms use digital tools, techniques, and tactics to understand and interact with customers, manage marketing activities, track marketing efforts, and create values.

A display of a variety of Cambridge postcards.

Strategic Marketing Management

Duration 2 days
Dates 25-26 November 2021
Fees £2,500 + VAT

Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity. It enables participants to understand how to use winning marketing strategies to create enduring competitive advantages for their organisations in both public and private sectors.

Version 18 (26 November 2020)